Description

In contexts where complexity and uncertainty predominate, managers must mobilize new skills to ensure their role as guide and pilot: relational skills are strategic for assuming these new roles. Being able to master your relational mode and find the right distance between affectivity and effectiveness is an expected and discriminating talent. This talent first requires the emergence of a quality relationship with oneself for an appropriate positioning towards others, in terms of respect and listening. The objective of this training cycle is to provide you with the tools to know yourself better, improve your communication with the team and obtain more pleasure and efficiency in daily management.

Who is this training for ?

Training objectives

• Develop an effective relational style adapted to your context
  
• Strengthen your communication to improve your management
  
• Integrate the emotional dimension to master it
  
• Exercise and develop your interpersonal skills in daily management situations
  

Training program

Diagnose your managerial relational style

• Know yourself: self-diagnosis of your relational characteristics.
• Identify your preferred modes of communication.
• Strengthen your strengths and highlight your areas for improvement.
• Identify your relational poles: centered on the task or centered on the inter-relationship.

Develop your communication skills

• Highlight your communication talents and develop them.
• Develop transversal skills useful for a constructive managerial relationship.
• Identify how the quality of relationships with the team positively influences efficiency

Consider the importance of nonverbal communication

• Identify the needs of each employee in relation to the relationship.
• Practice benevolent observation of behavior.
• Communicate with everyone in an appropriate manner.

Assert yourself and communicate effectively

• Lead a team meeting.
• Practice public speaking.
• Deal with new events.

Practice communication in management situations

• Respect the relational process as much as the content of the message.
• Practice listening techniques: questioning, reformulation, empathy,... and identify personal preferences in terms of listening .
• Give positive feedback.
• Practice the reframing interview.
• Help in problem solving.
• Congratulate and celebrate successes.

Identify emotions and their impact on communication

• Identify emotional behaviors: flight, aggression, procrastination, negotiation.
• Identify the essentials of emotional intelligence.
• Consider emotions positively as a factor of progress .
• Identify behaviors that indicate stress

Express your own emotions appropriately

• Identify what professional role you are in when you express an emotion.
• Analyze past events to better plan for the future.
• Identify your emotional risks
• Recognize your own stress indicators

Managing delicate communication situations

• Distinguish between needs and requests.
• Practice authentic listening and develop empathy.
• Act-react effectively in a conflict.
• Draw useful lessons for managing future situations.

Maintain an optimum level of relationship within the team

• Take into account the recognition needs of your colleagues.
• Give constructive feedback.
• Develop a positive emotional dynamic in your team.

Affirm a posture of co-construction

• Develop active listening to involve collaborators.
• Address the relationship with the help of the systemic approach.
• Encourage collaborative work and recognize the importance of cooperation and trust in the team.
• Assessment of acquired knowledge

Description

This training emphasizes the effectiveness of the local manager in his relationships and communication with his team and his hierarchy. Thanks to the tools and numerous training sessions offered, it provides operational support for the manager in a training situation which promotes ownership. It allows you to work on the communication situations encountered by the manager in their professional environment. It provides concrete answers to questions: how to communicate effectively with your hierarchy and your team and how to adapt, convince, mobilize, listen, explain…

Who is this training for ?

Training objectives

Succeed in your daily communication.
Adapt your communication method to your different contacts.
Develop your interpersonal skills in different management situations.
Address delicate situations effectively.

Training program

Manager: know yourself better

• Take stock of your preferred mode of communication.
• Better understand your own functioning and that of others to enter into relationships effectively.
• Scenario exercise application: practical case for choosing the relational tools adapted to your situation

Develop flexibility in your communication methods

• Locate yourself in your role and in the hierarchical line.
• Define the needs for mutual adjustments with your interlocutors.
• Distinguish: perception, judgment, emotion. Scenario Application exercise: training for individual interviews.

Establish an effective relationship with your superiors

• Position yourself in the relationship with the hierarchy.
• Express your expectations and points of resistance effectively.
• Know how to ask for the means necessary for your success.
• Be proactive and develop your ability to convince.
• Scenario Application exercise: scenario of an interview with your manager.

Transform individual interviews into levers of involvement

• Clarify the objectives of the different interviews.
• Distinguish between instructions and requests. Formulate a 'SMART' objective.
• Reframe an employee, deal with an error.
• Scenario Application exercise: management interview scenario

Energize your managerial communication

• Choose the appropriate communication channel.
• Make your meetings attractive and effective.
• Master the appropriate relational techniques.
• Scenario Application exercise: Facilitating a team meeting

Dealing with delicate situations

• Analyze difficult situations to resolve them.
• Intervene wisely in conflict situations.
• Capitalize, share to progress and define good practices.
• Scenario Application exercise: conflict resolution interview.

Certification

• Assessment of skills to be certified via an online questionnaire integrating scenarios (40 minutes).
• To find out more about remote activities To discover a subject related to your training two videos: 'SOS communication!' ; 'The team meeting'.

Description

Understand the crisis phenomenon to better prepare for it. Identify internal and external stakeholders. Prepare your organization. Ask yourself the right questions to deal with media pressure. Develop a response strategy. During this training, participants will learn to identify the pitfalls to avoid and the attitudes to promote, in order to secure the company's e-reputation.

Who is this training for ?

Training objectives

Set up a crisis management system

Recruit and train crisis unit actors

Establish a communications strategy to deal with the media crisis

Integrate social networks into your monitoring and communication strategy

Manage your e-reputation

Develop your personal ability to communicate effectively in a crisis situation

Training program

Difficult period or crisis: deciphering your team’s situation

• Reorganization, takeover, merger, decline or growth in activity, conflicts between teammates... understand the different types of crisis
• Analyze the causes, issues and specificities of each situation
• Decipher the impact and repercussions of a difficult situation on the team, employees and their interactions
• Identify “weak signals” to anticipate difficult situations

React as a leader in the face of a crisis situation

• Adopt the right management style to effectively support each employee: the contributions of situational management
• Involve your team in the search for a solution (participative meetings, feedback interviews, etc.)
• Take a step back to maintain your judgment and decision-making skills
• Manage your doubts and stress as a manager: do not identify the problem... but manage it
• Adopt a winning posture to maintain the motivation and cohesion of your team

Defuse tensions and manage uncertainties

• Doubts, tensions, stress, aggressiveness, withdrawal... understand emotional responses and defense mechanisms in the face of losing direction
• Decipher the reactions of your colleagues to better support them
• Adapt your communication to the profile of each employee
• Acquire the tools to defuse tensions and conflicts within the team

Manager la phase « post-crise »

• Manage the grief curve and support your team through change
• Debriefing, feedback or feedback: capitalize on the crisis and learn from it
• Transform the problem into an avenue for improvement
• Implement sustainable and effective solutions
• Develop the organization and define new processes to respond to a new environment

Description

The “Designing and Implementing a Communication Plan” course provides you with a structured methodology to develop and manage communication effectively—internally, externally, and online.

Who is this training for ?

Training objectives

• Acquire a methodology to assess communication needs and perform a thorough diagnostic
  
• Develop a communication plan aligned with the company’s culture and strategic objectives
  
• Design a dashboard to effectively monitor and manage the implementation of communication actions
  

Training program

Before the face-to-face

• A self-diagnosis.

Identify the main principles of communication

• The fundamentals of communication: the communication approach.
• The dual mission of the communications manager: manage the communication function; advise and 'tool' the other functions.

Assess communication needs

• The three stages of a communication audit: information collection methods; choice of the most suitable levers; evaluation and dashboard.

Design a communications plan

• Context and priority targets.
• Define measurable objectives.
• Choose the appropriate tools: managerial communication, public relations, publishing, social networks...
• Corporate social responsibility.

Plan and budget communication actions

• Define the timetable and financial and human resources according to strategic priorities: quantify the resources necessary to achieve the communication objectives; develop the forecast budget and monitor the budget.

After face-to-face, implementation in a work situation

• Weekly advice to implement your action plan.

Description

Companies are increasingly using e-mailing to inform their customers or employees. To retain Internet users and transform your newsletter into a real online event, numerous graphic, technical and legal editorial rules must be taken into account. This newsletter design training gives you the knowledge to meet these constraints and create impactful newsletters and e-mailings.

Who is this training for ?

Training objectives

Create a newsletter distributed by e-mail.
Become familiar with the legislation in force.
Design and build an editorial and graphic line for the newsletter.
Become familiar with the legislation in force.

Training program

Approach the design of your newsletter from a media perspective

• Identify the typology of newsletters.
• Integrate the newsletter into a global communication strategy.
• Define the communication objectives of your newsletter (internal or external communication) .
• Work on an acquisition strategy and comply with current legislation (GDPR).
• Identify the expectations of your target (study of personas).

Develop the editorial strategy for your newsletter

• Define an editorial promise and choose a specific name.
• Create and plan a recurring meeting and an editorial schedule.
• Choose the key messages to communicate to using a typical matrix.

Write the content

• Create reading levels and highlight the text.
• Work on the semantic field and the register of emotion.
• Write for your targets.

Format and design your newsletter

• Ensure the ergonomics of the newsletter: technical constraints of display and layout.
• Optimize your landing pages.
• Choose your best solution adapted: platforms, CRM, service providers.
• Make your newsletter accessible through audio.

Ensure the distribution of your newsletter and manage your performance indicators.

• Relevant header fields: Sender and Subject
• Optimizing deliverability using AB Testing
• Measuring effectiveness using of relevant KPIs
• Monitoring dashboard for a global vision

Description

What skills are needed to lead a network of communicators or correspondents? How to choose the right relays and establish the terms of effective collaboration? What pitfalls to avoid? What levers should we rely on? This training is designed to help you answer these questions and boost your company's internal communication.

Who is this training for ?

Training objectives

Identify the challenges of internal communication for the company.
Create and lead a network of communication correspondents.
Design an operating charter for the internal communication network.

Training program

Identify the main principles, missions and objectives of internal communication

• The training program Expand all Collapse all The fundamentals of internal communication: issues, objectives, actors and relays.
• What positioning for the internal communication manager: from the multi-framework functions to the project manager.
• The dual mission of the internal communications manager: audit and manage the function and 'tool' the other functions.
• The role of the audit in the communication process.

Integrate the human dimension into the revitalization and multiplication of internal communication

• The main tools and methods of internal communication.
• Promote local communication and multiplication through the managerial line: the social Web at the service of managerial communication.

Build and motivate the network of internal communications correspondents

• Why create a network of communication correspondents? What profile for the correspondents? The employee 'new ambassador' of his organization.
• How to make the selection? role of the correspondents and scope of intervention; training and motivation tools for correspondents.

Design the operating charter of the communication network

• Key sections of the charter: good practices for drafting the charter.

Activate the different networks wisely

• The network of managers: the levers and obstacles of managerial communication.

Description

Long shunned by communication professionals, evaluation is now on the rise. How can we better design a suitable communication strategy? How can we judge the comparative effectiveness of different communication and marketing tools? What tools and indicators should you choose to measure the results of your actions? How to build dashboards to manage your communication plan by adjusting it responsively? In this training in communication management, you will find concrete ideas and tools to adapt to your needs and the characteristics of your company.

Who is this training for ?

Training objectives

• Develop key performance measurement indicators adapted to its actions
  
• Design operational dashboards
  
• Develop your SWOT matrix based on the environmental analysis
  

Training program

Choosing the Right Assessment Tool

• The training program Expand all Collapse all Identify the three key stages of the audit process: specifications, data collection, analysis and diagnosis.
• Qualitative studies: social climate audit; image assessment...
• Qualitative studies and their tools: face-to-face focus; photocollage;
• The keys to building a usable interview guide and questionnaire.
• Analyze your environment: your competitors ; its consumers.
• Develop your SWOT matrix based on environmental analysis.

Design your dashboard

• Build your own dashboards: the key indicators to use to optimize communication according to your territories (institutional image, internal communication, press, advertising and media plan).
• The case of press relations.
• Implement regular monitoring of communication actions.
• Organize the feedback of information.

Effectively exploit the results of your actions

• Make your dashboard an anticipation tool: capitalize on the results to optimize actions.
• Analyze the gaps between the targeted objectives, the allocated budget, the planned schedule and the results obtained.
• Propose corrective measures, use the results reactively to make the right decisions.
• Communicate the results of the communication evaluation.

Description

Today the missions of a marketing assistant and a communications assistant are increasingly similar. To do this, the new assistant in the role must take stock of the challenges of communication and marketing, identify the specificity of the tools and techniques and strengthen their operational skills. The 'double hat' communications and marketing assistant plays a key role in the success of communications and marketing actions. This training focused on the fundamentals of the communication/marketing assistant profession is ideal for successfully taking up your position.

Who is this training for ?

Training objectives

Measure the challenges of corporate communication.
Acquire a global and operational vision of marketing.
Find your bearings in the panorama of on-line and off-line marketing tools.

Training program

Identify the specificities of the role of the assistant within the communication and marketing department

• The training program Expand all Reduce all Issues, territories and players in corporate communication.
• Know the marketing approach.
• Marketing strategy operational marketing.
• Role, missions and skills of the assistant.
• e of communication and marketing: its contribution in the stages of the process.
• Practical workshop scenario based on a case study.

Prepare the communication analysis and diagnosis

• Identify the different methods used to define communication needs (qualitative surveys, questionnaires, projective methods, etc.).
• Carry out an inventory of communication actions and tools.

The marketing approach and its tools Analysis of the market and its environment. The choices and recommendations stage.

• The components of the operational marketing plan.
• Participate in marketing monitoring: the essential tools.
• Scenario Appropriation of methodologies through sub-group workshops.

Participate in the implementation and management of projects

• Identify the company's target audiences.
• Define targeted communication objectives using the triangle 'target, objective, action'.
• Contribute to the measurement and evaluation of communication actions.
• Scenario Scenarios in subgroups on a practical case.

Work with external partners Write a brief.

• Manage the call for tender.
• Ensure the interface between the different actors: agencies; media; internally.

Description

Have you recently taken on the role of communications manager? Or after a few months of practice, do you want to compare your experience and practices to those of other communications professionals? This communications manager training is designed to help you acquire the methodology and professionalism of a successful communications manager in a constantly changing world.

Who is this training for ?

Training objectives

Take ownership of communication issues in the age of the social Web.
Identify the main traditional and digital communication tools.
Manage communication projects.
Evaluate the performance of communication actions.

Training program

Master the specificities of the communications manager profession

• Identify the challenges, targets, actors and territories of communication.
• Define your scope of action and your missions.
• Map the stakeholders.

Define communication needs and objectives

• Identify communication needs.
• Define SMART objectives and associated performance indicators.
• Integrate eco-design into your practice.

Implement communication tools

• Choose the most relevant communication tools.
• Integrate media developments and the media mix.
• Understand the specificities of e-reputation.

Manage and evaluate communication projects

• Identify the key steps and questions for setting up and managing communication projects.
• Define omnichannel measurement and evaluation criteria based on the objectives.

Work with communication agencies or freelancers

• Manage service providers.
• Write a brief.
• Define the selection criteria and the rules of collaboration.

Description

Digital is now omnipresent in the life of companies, shaking up their practices and methods. Communication professionals are at the heart of this upheaval which is an opportunity for them to develop their actions. The communications manager must be able to use traditional and digital communication tools wisely and integrate them into the company's overall communication strategy. This is the whole point of this training which gives a global vision while allowing everyone to discover and appropriate the new communication tools. The certification course is a real “plus” for anchoring and applying the knowledge acquired.

Who is this training for ?

Training objectives

• Identify the operational challenges of corporate communication and digital communication
  
• Contribute to the definition of a digital communication strategy
  
• Acquire the methodology to design, manage and evaluate communication actions
  
• Work effectively with communication agencies and freelancers
  

Training program

Develop a clear vision of operational communication issues

• Issues, territories of corporate communication.
• Characteristics of digital communication.
• Missions, profiles and skills of the communications manager.

Contribute to the definition of a communication strategy

• Methods for collecting information from different audiences: on line and off line; qualitative surveys, questionnaires; projective methods...
• The keys to a successful audit.
• The choice of relevant tools to identify the communication needs: of the company; of its different audiences.

Collaborate in the drafting of a communication plan and the definition of a digital communication strategy

• The levers of action of the communications manager to: Be a force for proposals in the development of the communications plan.
• Acquire the methodology to design and manage communications projects.
• Identify the main on and off line tools.
• Evaluate the strengths, limitations and complementarity of the tools (print, web, text, image, etc.).

Remote activities

• To benefit from the contributions of an expert on a theoretical or practical point: an expert '
• The 3 key tools of the Communication Manager'

Design and manage editorial projects

• Print and Web Framing and editorial line: objectives, tone, targets, key messages, rubric, rhythm...
• Choice of media: text, image, audio, video ...
• The golden rules for engaging the audience: journalistic writing and the inverted pyramid; the golden rules of online writing; the 3 key stages of a good story; ; storytelling.
• Establish and lead an editorial committee: the composition of the committee; the keys to keeping the project alive over time

Working with communication agencies and freelancers

• The keys to writing a brief.
• The criteria for choosing agencies and service providers.
• The essentials for working on a daily basis with an agency or a freelance spear.

Develop public relations

• Rules and practices of relations with traditional media.
• Press relations tools: file, press release, press kit; press review, press conference...
• PR: new targets and new uses: relations with influencers; interactive press; use of Twitter.
• Communicating in times of crisis: the golden rules for managing 'bad buzz'; coordination between traditional spokespersons and community managers

Boost communication by relying on networks and communities

• Evaluate the strengths, limits and complementarity of the tools (print, web, text, image, etc.).
• Increase visibility on the Web by relying on the tools digital (Facebook, LinkedIn, Twitter, forums, blogs).
• Community manager tools.
• Good uses of a collaborative intranet/corporate social network. ,
• The creation and management of a network of correspondents.

Monitor and evaluate communication actions

• Choose evaluation criteria consistent with the project implemented.
• Methods and approaches for building a dashboard to manage the implementation of actions.
• Tools and methods to control your 'e-reputation'.
• Evaluation of acquired knowledge

Description

Digital revolution obliges, companies are forced to adapt and transform more and more quickly. The role of the communications manager evolves with these changes. It is no longer just a matter of producing planned and controlled messages but of engaging in a conversation with the company's audiences, while being a guarantor of the company's image and values. To succeed, the communications manager must demonstrate rigor, agility, listening and teaching skills. Ambassador of the transformation, he must generate the commitment of his internal and external contacts. Three major issues guide it: giving meaning, embodying the company's strategy and allowing internal and external stakeholders to get involved in the transformations; facilitate relationships of cooperation and trust between internal and external actors; contribute to the development of the activity by implementing on and off line communication tools and techniques. From the development of the communications plan to the deployment of actions, communication will no longer hold any secrets for you. This training cycle for the Communication Manager, in the age of social networks, provides all the tools to become the preferred partner of general management and operational staff. You have the techniques to analyze the communication challenges for your company, choose the right levers, carry out external and internal communication projects in the field, manage agencies and measure the results of your actions.

Who is this training for ?

Training objectives

• Develop a clear vision of the challenges of communication in the age of digital transformations
  
• Build a communication strategy
  
• Acquire the methodology to establish a diagnosis and build a communication plan
  
• Design and evaluate communication actions
  
• Find your way in the panorama of communication tools
  
• Choose and manage external service providers
  
• Strengthen your oral effectiveness
  

Training program

Situate the role of corporate communication and the communication manager at a time of transformation

• Issues, territories and communication players in a changing world: the keys to building a map of stakeholders.
• Missions, profiles and skills of the communication manager, coach transformations.

Conduct a communication audit to adjust your communication

• Methods for collecting information (qualitative surveys, questionnaires, projective methods, e-reputation, etc.).
• The choice of relevant tools to identify communication needs.
• The keys to a successful audit.

Make the communication plan a tool for transformation

• The choice of framing tools: action plans and/or communication plan.
• The method and steps for developing and constantly adjusting your communication plan.
• Define and articulate axes, objectives, targets, messages and tools to anticipate the evaluation phase.
• Build a dashboard to manage the implementation of actions.

The new influencers

• The practices generated by social networks (new uses and new actors).
• Principal a public relations policy on the web (how to identify communities, how to develop your presence on the networks social media, how to generate engagement).
• The keys to building an effective editorial line

The keys to public relations

• Rules and practices for relations with the media.
• Choose the tools according to the objectives and targets (events, press relations, sponsorship, lobbying, social networks, etc.)
• Methodology and key steps to mount and leverage an internal or external event.

Make employees ambassadors of the company (employee advocacy)

• The challenges and tools of internal communication.
• Creating and leading a community of ambassadors.
• Scenario The essential: The key questions for guarantee the consistency of the brand image internally and externally

Remote activities

• To discover a subject related to your training: a video 'Responsible communication'.

Manage crisis communication

• Tools to anticipate and deal with the crisis (crisis unit, manual, ghost site, procedures, bible, etc.).
• The role of spokespersons and the community managing in a crisis situation: how to prepare the language elements, which attitudes and words to favor?
• Strategies for managing crises and learning from them

Managing communications agencies

• Define the criteria for choosing agencies and service providers.
• Define the rules of collaboration.
• The keys to writing an effective brief.

Identify the essentials of image rights

• Intellectual property (literary and artistic property, industrial property).
• Copyrights.
• Image rights in the age of social networks .

Support your oral communication projects

• Manage your stage fright, work on your posture and presence.
• Get your essential message across.
• Scenario The essential: Attitudes and tools for anticipate, manage and act in an increasingly uncertain world

Remote activities

• To discover a subject related to your training: an e-learning module 'Adapt your message successfully'.
• To learn the contributions of an expert on a theoretical point or practical: an expert 'The 3 key tools of the Communication Manager' .
• sAssessment of acquired knowledge

Description

This training in journalistic writing allows you to approach the basics of journalism techniques. You will learn the 'tricks' of the journalist's profession: Structuring an article (the hat, the body of the text, etc.). Highlight the essential message (define the angle...). Acquire the rules of editorial readability (write short, dynamic sentences, etc.). This training, led by a written press journalist, will give you the keys you need to give style to your texts.

Who is this training for ?

Training objectives

• Acquire the rules of journalistic writing
  
• Find an angle
  
• Identify the different journalistic styles
  
• Dress an item

Training program

Appropriate the rules of journalistic writing The basics of journalism: the reader; information; the style ; the dressing.

• Know the writing styles for good editorial readability.
• The report, the interview, the investigation, the file, the brief.
• The laws of proximity.

Structuring an article

• The different levels of reading: the title; the heading; the body of the text; the intertitles...
• Understand and organize the complementary relationships between the text and the image.

Adopt a journalistic writing approach

• Get rid of writing 'tics' (literary or institutional).
• Promote the essential message.
• Define the angle according to two parameters: the company's communication objective and the readership concerned.

Writing an article The rules of editorial readability.

• Structure your article according to the chosen angle.
• Write short, use dynamic sentences.

Write short articles Briefs and fillets. Dress up the item

• Find informative titles: imagine encouraging titles.
• Write the hat, the interjects and the captions.
• Work on the attack and the fall.

Description

Press relations are evolving and require integrating social networks into your communication strategy. Identifying bloggers and influencers, optimizing the presence of your brand or company on social networks, are the actions to be carried out on a daily basis by the press relations manager. This operational training will give you the tools to choose the social networks adapted to your environment, organize effective monitoring, find the right search engines.

Who is this training for ?

Training objectives

• Understand the evolution of the media and relations with journalists
  
• Define a press relations web strategy
  
• Master the press relations tools on the internet: blogs, forums, social networks
  
  
  

Training program

Define a web strategy for press relations Integrate digital issues into the press relations strategy.

• The training program Expand all Collapse all Integrate internet codes and practices: connected audiences; 'rich media' or how to translate press communication into new media formats.
• Develop press materials adapted to the web.

Working with journalists

• Identify the characteristics of journalists: who are they? what are their constraints and their priorities? Take advantage of new online press practices: new media and new journalists; manage your file and update it .
• Social networks: work with blogs; integrate Facebook and Twitter into your strategy; identify influencers and work with them.

Use the main press relations tools on the web wisely

• Format information by integrating multi-channel: social networks Linkedin, Viadeo, You Tube, Pinterest...
• ; dissemination methods (choice of media and sections. ..).
• Optimize the presence of your brand or business on the web.
• Monitor the competition.

Description

Sponsoring, patronage, sponsorship... Setting up partnerships cannot be improvised. This training allows you to identify the partnership system best suited to your strategy, your communication objectives and your budget constraints. You will discover the different fundraising methods, sponsorship strategies and how to promote them.

Who is this training for ?

Training objectives

Design and manage a patronage or sponsorship/sponsorship project.
Find the ideal sponsor or sponsor and integrate their project into the strategy of the company or structure.
Promote your patronage or sponsorship project/ sponsorship internally and externally.
Evaluate the impact of your project

Training program

Identify the characteristics of patronage and sponsorship/sponsorship

• The training program Expand all Reduce all Challenges, actors and territories of patronage and sponsorship/sponsoring.
• The key factors of success and the pitfalls to avoid.
• The legal framework and the law of August 00.
• Scenario Practical workshops to learn the different tools provided by the expert facilitator.

Set up a patronage or sponsorship/sponsorship project

• The key questions for finding a sponsor.
• Define a sponsorship strategy: corporate foundations, endowment funds, micro donations...
• Participatory financing or crowdfunding.
• Rainfunding.
• The key points of an agreement.
• Using a service provider or a communications agency .
• Scenario Exercises in subgroups and construction of dashboards.

Promote an event

• Press relations: know how they work and identify the tools (press release, press kit, press conference, etc.).
• Social networks and influencers: amplifying elements of the operation.
• The collaborators, essential allies for the success of a project.
• Scenario Preparation of the communication plan using the proposed grids.

Evaluate the success of an operation and its impact

• Measurement indicators based on targets and objectives.
• Press coverage.
• Internal and external measurement tools.
• Scenario Evaluate the impact of your actions based on a case study.

Description

Print or Web, classic paper or Newsletter, the challenge remains the same: How to capture the reader's attention? In a context where collaborators and external targets are increasingly solicited, attracting the reader's attention is a challenge. It is no longer enough to create support in company colors for it to actually be read. Gradually leading the reader towards the text and the messages that the internal or external support must transmit to them is now a highly precise job. This training gives you the keys, techniques and tools to strengthen the impact of your communication media.

Who is this training for ?

Training objectives

Set up an editorial system.
Arouse interest with content adapted to the reader.
Master the fundamentals of journalistic writing.
Apply the basics of Print layout.

Training program

Framing the project

• Identify what makes the impact of a communication medium: prioritize your communication objectives and targets; define the sections and pace; design, redesign, improve an editorial formula.

Capture the reader's attention 4 questions to create attention. Set up a relevant structure. Evaluate the readability of texts and materials.

• Match images with text.
• Select the most interesting angle.

Write and edit texts The main editorial genres: editorial, interview, news, report, file... Learn the foundations of journalistic writing.

• Integrate internal and external content.
• Reread the copy, rewrite without betraying.

Create or improve a print publication

• Know how to title.
• Dress the text.
• Layout grid and place of the image in print.
• Calibrate ( define the length) and prepare the copies.
• Respect the typographical rules.

Acquire the basics of layout

• Structuring of pages.
• Typographic choices.
• Treatment of visuals.
• Aesthetics of the layout.

Description

Event communication is one of the critical tools for the company. If successful, it allows you to get closer to your customers, your employees and your shareholders. Today it integrates digital into its actions. During this training, you will master the key stages, from upstream organization to evaluating the impact of an event. You will take into account the challenges of event communication in the digital age.

Who is this training for ?

Training objectives

• Determine your event communication strategy
  
• Master the key stages of organization upstream to the final impact of an event
  
• Integrate new digital challenges and tools
  

Training program

Define your event communication strategy

• Validate the opportunity to organize an event.
• The different types of events: choose the event.
• Identify the issues and expected returns: define the targets: the I.A.C. method; define the objectives; define the means of communication according to the targets (social networks, e-mailing, etc.).

Prepare your event

• Identify and manage material constraints.
• Establish a reverse planning of event communication actions.
• Define a list of speakers.
• Identifying a suitable location: the conditions for success

Succeed in your communication around the event

• Prepare and send invitations, targeting distribution channels.
• Monitor responses and follow up.
• Choose the right media: the documents to submit to participants.
• Integrate digital: full player in the event: smartphones and participants.
• Check before the day: signage; reception; ..

Manage the day of the event

• Receive speakers: welcome guests or visitors; make yourself available to take into account special requests.
• Ensure Public Relations.
• Assume your role as coordinator with company representatives

Evaluate the 'fallout' of the event

• Measure the 'image', commercial impact.
• Measure the 'omnichannel' impact.
• Consolidate your database with a view to a sequel.
• Prepare a sequel.
• Promote the event internally and on the company's social networks.
• Evaluation of the transfer of acquired knowledge to validate the implementation in a work situation

Description

The media are essential in any good communication strategy. However, it is not always natural to express yourself with ease in front of a microphone, a camera or the audience of a press conference! Media training teaches the techniques used by professionals. It allows you to play on equal terms with them, avoiding their traps as well as mistakes made through lack of practice. Acquiring this know-how and assimilating journalistic constraints makes all the difference between a good and a bad 'paper', a good and a bad interview. This is the purpose of this media training training.

Who is this training for ?

Training objectives

• Understand the constraints of journalists to better convey your messages to the media
  
• Gain confidence and confidence during interviews thanks to filmed training sessions
  

Training program

Understanding journalists

• The training program Expand all Reduce all Their motivations.
• Their constraints.
• Their expectations.
• What irritates journalists .

Understanding the information

• The degree of urgency of the information.
• Its interest.
• Its cost.
• Specialized press or general public.
• Written, radio or television press or on the web? New media: social networks, Facebook, Twitter.
• National or regional press.

Prepare for the interview

• Prepare your interventions and interviews.
• Define your message: what the journalist should take away from the interview.
• Discern the 'angle' of journalism.
• Define your 'angle' and decline it.
• The expectations of new 'journalists'.

Mastering the interview The attitude during the interview (voice, tone, gestures, etc.).

• Mistakes to avoid.
• The specificities of interviews: direct and delayed.
• Pitfalls during the interview.

Know the techniques

• Radio editing.
• TV editing.
• Information on the web in real time.

The rules

• Ethics.
• The 'off'.
• The right of reply.
• The 'protocol' (to do or not to do ...).

Description

You are required to rework and lighten texts written by others. How to shorten and re-write without betraying? How to reformulate instructions and communicate in a simple way documents designed by others? What stylistic resources can be used to gain dynamism? Throughout this operational training, you will practice rewriting techniques in order to restore the information in a text in a clear style adapted to its reader.

Who is this training for ?

Training objectives

• Shorten a text without distorting its point
  
• Estimate the possible enrichments of a text
  
• Improve the quality of a text both in substance and form
  
• Group and prioritize information
  
• Create boxes
  

Training program

Before the face-to-face

• The training program Expand all Collapse all A self-diagnosis.

General principles of rewriting

• Identify the principles of rewriting: Why rewrite a text? Learn to cut or extend an article: evaluate the necessary cuts; estimate the possible enrichments of a text.
• Distinguish the essential of the accessory concerning the information to be transmitted.
• Improve the form, content and readability.
• Check the qualitative value of the information transmitted.

Respect the editorial style Adapt to the level of language that is appropriate according to your communication objective. Rewrite with clarity and conciseness without distorting.

• Work on 'attacks' and 'falls': 'Boost' your style.
• Take care of punctuation.
• Create 'full' and encouraging titles.

Restructuring an article

• Identify weaknesses in the construction of an article.
• Construct the outline of an article or a press kit.
• Create titles and add intertitles.
• Hook the reader.
• Create boxes.
• Make a scientific and/or technical text accessible to its readership.

Rewriting for the web: from paper to screen Identify the specific rules of writing for the web. Rewrite paper content to put it online.

• Understand the specificities of the structure of a web page: adapt the information on an internet/intranet site.

After face-to-face, implementation in a work situation

• Weekly advice to implement your action plan.

Description

This training offers you an overview of all the new services offered by unified communications. It will allow you to understand how it works and take stock of the technical solutions on the market to choose and deploy the most appropriate ones for your needs.

Who is this training for ?

Training objectives

Master the basic knowledge of unified communication (concepts, vocabulary, actors)
Understand the underlying technologies of a unified communication architecture
Identification of QoS (Quality of Service) configuration elements
Identify the technical market solutions

Training program

Definitions and concepts

• What is UC (unified communication)? The different unified communication technologies.
• The main products and players (Microsoft, Cisco, Open Source tools.).
• Partial solutions, total solutions, integrated solutions.
• The costs and different functionalities of unified communication.
• Collaborative work, videoconferencing and market trends.

The main functionalities and characteristics

• Telephone calls (internal, local or international), IP telephony.
• Voice messaging, traditional, instantaneous.
• Presence management.
• Remote supervision, operation and change management.
• Audio conferencing (internal and external), Web conferencing (online meetings).
• Sharing documents, applications and workspace.
• Mobile applications.

Security

• Security issues.
• Security settings (backup, restoration, confidentiality, integrity.).
• Known threats.
• Typical architectures.
• Secure discussions.
• Protection of people and property.

Quality of Service (QoS)

• Definition of QoS (Quality of Service).
• Identification of QoS configuration elements.
• Collection of alerts.
• Data flows, real-time flows.
• Management of delay, availability, loss of connection.
• High availability, site resilience.

Mobility and unified communication

• Support for mobile users.
• The different terminals and their characteristics.
• The different network types: GSM, WiFi, WiMax.
• Fixed/mobile convergence.
• The employee in nomadic mode: Free seating, desk sharing.

Description

How many times during public speaking, have you felt a gap between your words and your message in your interactions with others? This training period will provide you with an opportunity to greatly improve your skills in the art of communication: adapting your words according to the listener'profile, enhance your assertiveness, your empathy, mobilize your team, fuel your ideas with energy, strengthen your power of conviction, express yourself with ease, avoiding deadlocked situations.

Who is this training for ?

Training objectives

• Adapting your way of communicating according to the other person'profile
• Developing assertive behavior in interpersonal relationships
• Enhancing one'ability to persuade in order for your ideas to have impact
• Expressing oneself with ease in various types of intervention
• Avoiding deadlocked situations

Training program

Knowledge of the basic principles of communication

• Basic rules and layouts of communication : sender, message, receiver, interferences.
• Telling is not communicating.
• : Key elements of effective communication.
• Life attitudes : creating a win win contract with yourself and with others Understanding your own world view : « A map is not the territory.
• ».
• Cognitive barriers.
• Exercise Making of a questionnaire with an analysis of its results.

Developing assertive behavior

• Defining your role and identifying your mission in your environment: legitimacy, credibility, awareness.
• Learning to criticize in a constructive way.
• Accepting criticism.
• Replacing forms of evasive behavior, aggressive behavior, or manipulative behavior, with self assertion.
• Learning how to make a delicate request, learning how to say « no » thanks to the DESC method.
• Distinguishing facts, opinions, feelings.
• Exercise Videotaped reenactments : answer with assertiveness.
• Group debriefing.

Know how to listen to one's discussion partner through non verbal communication

• The meaning of gestures perceived as unconscious: self contact, hetero contact, optimal positioning of the hands.
• Taking control of your space and movements: learning how to inhabit your magic circle.
• Posture : steady breathing position, smoothness of expression and confidence.
• Facial expressions: Eyes.
• Voice Hands-on work Videotaped reenactments in order to recognize the importance of non verbal communication.
• Individualized debriefing.

Speaking with ease

• Identifying the different types of interventions: conferences, presentations, debates, meetings.
• Self control.
• Cooling down: setting up a check list to assess body control, language control, thought control and emotion.
• Using mental projection tools.
• Controlling your breathing.
• Casting and modulating your voice.
• Getting off to a good start and structuring your speech.
• Choosing incisive words and debating.
• Exercise Exercising vocal intensity and the right choice of words.

Selling your ideas

• Evaluating the situation and clarifying the goals to be achieved.
• Actively listening to your interlocutor, questioning to what he says, exploring, reformulating in order to make sure you're understood.
• Finding convincing arguments.
• Clearly organizing your ideas in a structured way.
• Overcoming resistance, understanding deadlocked zones.
• Distinguishing compromise from consensus.
• Exercise Reenactments on tape: selling your ideas followed up with a personalized analysis.

Choosing the best channel of communication

• Determining the most appropriate type of message for the situation.
• Questioning the receiver and his expectations.
• Defining the specificities of written communication versus phone conversation and face to face conversation.
• Being aware of the limitations of email communication.
• Exercise Group workshop: tips to better manage one's telephone and email communication.

Description

Voice is a powerful communication tool. If your voice changes, is monotonous, if your tone does not support your speech, these are all barriers that you are putting up between yourself and others. By working on your voice, you will be more convincing, more authentic and better able to defend your opinions.

Who is this training for ?

Training objectives

Work on your voice to be more convincing
Prepare for an oral intervention
Express yourself fully through your voice
Use visualization to reduce stage fright
Synchronize your non-verbal communication with your voice

Training program

Communicate

• Scheme and basic rules of communication.
• The determining factors of communication.

Discover and tame your voice

• Discover how your voice works.
• Identify the parameters of the voice.
• Locate the characteristics of the voice.
• Analyze its areas effort and comfort.
• Tame your voice, your voiceprint.
• Carry out your personalized voice diagnosis.

Become aware of your breathing and its resonances

• Release tension.
• Abdominal and rib breathing.
• Understand the importance of breathing.
• Adopt a natural and comfortable posture.
• Prepare for an oral intervention.

Tame stage fright

• Define and understand stage fright.
• Control stage fright: the basic rules and techniques.
• Locate restrictive and positive messages.
• Use visualization to reduce anxiety.
• Relax and remobilize your energy.
• Practice grounding.

Acquire the vocal techniques that make a good speaker

• Discover the fullness of your voice.
• Enrich your tone.
• Project your voice.
• Refine your diction.
• Dynamically engage in a sentence.

Play with your voice

• Express yourself fully through your voice.
• Develop your expressiveness.
• Know how to modulate your voice.
• Measure the impact of his speech.

Synchronize voice with gaze and gestures

• Synchronize your non-verbal communication with your voice.
• Respect your temperament.
• Work on your

Description

This very practical training will allow you to structure and make your communication strategy coherent on different media (print, Web, events, TV, radio, etc.). You will learn to develop real synergies and generate added value by taking advantage of their respective specificities.

Who is this training for ?

Training objectives

• Understand the specificities of cross-media communication
• Understand the complementarities between different media
• Design and implement an effective and relevant communication strategy with synergy between the media
• Measure the effectiveness of your cross-media communication actions and know how to optimize your strategy

Training program

Understand the specificities of cross-media

• Understand current communication challenges.
• Identify new public behaviors and associated services: interactivity, nomadism, immediacy.
• Draw an overview of the media print, online and offline and understand their specificities.
• Identify the relevance of cross-media compared to transmedia.
• Understand the role of the internet in cross-media platforms.
• Collective reflection Brainstorming in a subgroup: questions to ask yourself when choosing your media.

Define interactions and synergies between media

• Understand audience issues.
• Know the different profiles of your audience.
• Analyze the habits and behaviors of audiences: socio-demographic, professional .
• Highlight the elements of coherence between the company's sales and communication channels and services.
• Know what interactions to develop between the different media.
• Practical work Establish a map of audiences in relation to media uses.

Design a cross-media strategy

• Respect the key stages of developing a communication strategy, from the problem to the results.
• Define your objectives.
• Establish a system for their personas.
• Practical work Define the axes of a cross-media strategy based on a given objective.

Build the creative concept

• Know how to adopt a differentiating positioning.
• Move from visibility on the Web to relationships or even conversations with your audience.
• Ensure editorial and graphic consistency communication actions.
• Benchmarking and analysis of cross-media actions.
• Case study Develop a cross-media action plan for a given problem.

Description

This very practical course is particularly recommended for people who are new to the social web. It allows you to discover the main principles and uses of the collaborative Web and to become familiar with the management and administration tools of several social platforms.

Who is this training for ?

Training objectives

Identify the challenges of the social Web and understand their principles.
Master the vocabulary and uses of the social Web.
Create and manage accounts on the main social networks.
Improve your visibility on social networks

Training program

Understanding the social web and its challenges

• Understand the change in communication methods on the Web.
• Identify the main levers: social networks, blogs, proprietary social networks.
• Discover collaborative and social plug-ins.
• Evaluate the impact of e-Reputation on businesses.
• Know the benefits of the social Web.

Use Facebook and Twitter

• Create a Facebook profile, group or page.
• Discover the most useful features of Facebook.
• Customise your page with tabs and third-party applications .
• Manage and analyze your publications with the Facebook administration interface.
• Know how to tweet and know the uses of Twitter.
• Create and personalize a Twitter profile.
• Find useful profiles and be identified.
• Ensure professional monitoring.
• Practical work Create pages, install applications and manage publications on Facebook.
• Use the main features of Twitter: search for hashtags, influential profiles.

Develop your professional networks with LinkedIn and Viadeo

• Make yourself visible: optimize and enrich your profile.
• Build and manage your network of contacts.
• Develop your company page and "showcases
• Create a discussion group.
• Practical work rnOptimize the content of your personal or company profile, test the creation of company pages.

Discover other collaborative platforms and their features

• Photo sharing: Flickr, Pinterest, Instagram.
• Video sharing: Youtube, Dailymotion, Vimeo.
• Presentation sharing: Slideshare.
• Geolocation: Foursquare.
• Curation: Scoop.IT, Storify, Twylah, Paper.LI.
• Optimize the management of your presence on social networks: discover the platforms of social media management.
• Demonstration Getting started with the main functions of different platforms.
• Using a multi-profile management application.

Description

This practical course will allow you to discover the specificities of writing for different media. You will learn to adapt your messages according to the objectives and target audiences, while ensuring overall editorial coherence.

Who is this training for ?

Training objectives

Understand the specificities of a multimedia communication strategy.
Design content that is consistent between media.
Master the practice of writing specific to each media

Training program

Think about a multimedia communication strategy

• Understand the changes in communication.
• Identify the new behaviors of audiences: interactivity, nomadism, immediacy...
• Draw an overview of the different media: sites Web, blogs, networks, newsletters, radio, video...
• Link media, messages and targets.
• Define multimedia communication objectives.

Managing a multimedia device

• Identify synergies between media.
• Manage editorial consistency between different media.
• Highlight information depending on the media.

Apply the basic rules of journalistic writing

• -Identify the essential message.
• Apply the 5W rule.
• Prioritize information, develop standard plans and style texts .
• Spelling and punctuation rules not to be neglected.

Write to increase your visibility

• Know the specificities of reading on screen.
• Distinguish between natural referencing and paid referencing.
• Writing to be seen on the Web: SEO rules.
• Take into account the 4 multimedia components of information: text, image, video and sound.
• Know the keys to viral marketing.

Write to be read or heard depending on each media

• Smartphones: free yourself from the constraints of mobility and enhance your content.
• Website or tablet: be attractive and enrich the text with multimedia content.
• Video: work on the rhythm of publications.
• Twitter: find the right tone.
• Facebook: find a publication dynamic and know how to manage comments.
• Newsletter and emailing: optimize titles and hooks...
• Radio: choose your vocabulary and hooks.

Description

Every day, a colossal mass of information arrives in the company, and it is necessary to manage and centralize it. This course will allow you to measure the assets of the intranet and will show you how to make dynamic content accessible and structure it automatically.

Who is this training for ?

Training objectives

Understand users' modes of communication
Choose content and define your editorial line
Develop the attractiveness of the intranet
Launch and animate your intranet over time

Training program

Set up an intranet with predominantly internal communication

• Recent developments in the intranet.
• New uses and expectations of employees.
• User modes of communication.
• The functions of information, training, communication, collaboration.
• The conditions for success: coordinate, lead, create the conditions for sharing.
• The diagnosis of the existing and the information collection system.
• Exercise: Define the means to raise awareness and support employees in discovering an intranet.

Choose the type of information to put online

• The different types of uses and information.
• The development of specifications.
• Contents and services.
• Management and editorial line.
• The social directory and the corporate social network.
• Exercise: Make a list of possible information and content to put in place line.

Develop a useful and attractive intranet

• Organizing content in real time.
• The choice of ergonomics.
• Editorial formats.
• The advantages of multimedia: RSS feeds, podcasts, videos.
• Good writing and presentation practices.
• Enrich your content with multimedia and interactivity.
• Exercise: Exercise: writing a web page.

Launch and communicate on the intranet

• Anticipate and prepare your communication.
• Lead a network of communicators.
• Launch and promote your intranet: competitions, questionnaires, chat, interactive games.
• Innovate in your communication: useful creativity techniques.
• List the most effective means of communication.
• Train users.
• Understand and support change.
• Exercise: Write your plan for launching an intranet.

Keep your intranet alive and running over time

• Manage the implementation of the intranet.
• Ensure monitoring.
• Exploit the behavior of "intranauts".
• Stimulate visits and take advantage of traffic analysis tools.
• Solicit users in the process of enriching the intranet.
• Exercise: Exchange of best practices for maintaining your Intranet.

Description

This intra-company training addresses the themes of internal communication, HR marketing and social relations, with an emphasis on the establishment of a socio-collaborative network. This approach constitutes a powerful lever for employee loyalty and the creation of synergy within the company. New technical solutions allow HR to assume the role of “community manager” serving the objectives of company 2.0. The training will allow participants to understand the challenges and advantages of a corporate social network and to optimize their internal communication through the analysis and improvement of their network.

Who is this training for ?

Training objectives

Know the challenges and benefits of a Corporate Social Network (CSR)
Analyze and optimize the organization of the company's internal communication to promote the implementation of CSR.
Develop a network to promote exchanges of practices and knowledge.
Measure the impact of the "network" mode on organization and management.
Put in place indicators to identify the constraints and requirements of your network working environment.

Training program

Defining network communication and its audience

• Social, collaborative and relational networks facing business challenges
• Locate your use as a user or administrator, using the networks made available
• Evaluate knowledge access and sharing practices according to your position within the service
• The contribution of network communication: a common and global long-term vision
• The purposes of network management: recruitment, loyalty, exchange of experience, capitalization of knowledge, image and entrepreneurial spirit

Optimize the effectiveness of internal communication

• Foster team spirit to move towards a mutually agreed objective
• Understand your leadership style: directive, regulatory, participatory and revealing
• Becoming a catalyst: setting an example as a

Choosing your network among market solutions: identifying expectations

• Highlight the functionalities of the networks, the advantages and constraints (depending on the maturity of management, the involvement of members, the architecture)
• Launch the approach towards standardization and compatibility methods between the impacted professions
• Prepare your organization to welcome this new tool
• Visualize an overview of the platforms and build a comparative grid relating to your environment

Launch a network and keep it alive

• Define the actors and their roles: contributors, members, moderators, administrators, sponsors
• Find the themes to easily address and create exchange flows based on what already exists
• Define the objective of your network, create a central core: image, subject, relevance, reactivity
• Detect communication blockages to lead your change management
• New standards in the management of user profiles, the traceability of exchanges, the visualization of progress: specify them in your environment
• Take a

Interference between networks within your organization

• Promote your network as a vector of communication with the hierarchy to find new sponsors
• Anticipate the synergy between your corporate collaborative workspace and the corporate social network: employees , practices, expectations, solutions
• Ensuring the evolution and transformation of members
• Being referenced on other networks: importance of the image of your own network

Promote and expand your network

• Foster the accession of new members: maintain the attractiveness of the network
• Carry out regular monitoring: sociological, economic, legal, technological
• Bring out news development paths through permanent dynamics
• Ensuring the sustainability of your network: positioning it in the company's value chain

Description

This training will facilitate your taking up the role of communications manager, by focusing on identifying your role and your missions. It will also provide you with new tools and methods to acquire good methodological reflexes and design appropriate communication actions.

Who is this training for ?

Training objectives

Understand the scope of actions of the function
Develop events and public relations
Master the rules of internal communication and writing
Know how to write a brief to agencies
Monitor and measure communication actions

Training program

Identify roles and missions

• Evolution of communication and the profession.
• Expanding the fields of intervention: internal, institutional, commercial, external, digital communication.
• Limits of the function .
• Practical work Exercise: creativity in the form of Mind Mapping and discussion around the function.

Design your communication strategy

• Define communication needs: audit, surveys.
• Establish a diagnosis.
• Analyze and evaluate the results.
• Control the major stages of a communication plan.
• Case study Development of a communication policy based on a business diagnosis.

Develop public relations

• Organizing your events: the toolbox.
• Working with journalists: good practices.
• Know how to write a press release and a press kit.
• Disseminate a positive image of the company: logo, graphic charter, .
• Practical work Construction by participants of an action plan for their company.

Master the levers of internal communication

• Build an effective internal communications policy.
• Animate and bring your intranet to life.
• Use dialogue and evaluation tools.
• Set up digital communication systems: e-newsletter, RSS feed, blogs,.
• Practical work List of new means of internal communication and their uses.

Succeed in your written communications

• Master informative writing techniques.
• Choose your vocabulary.
• Simplify your sentences.
• Combine writing, audio and video.
• Practical work Writing a written document, based on a contextualized problem.

Working with agencies

• Define your evaluation criteria for choosing an agency.
• Know how to write a "brief".
• Monitoring and control.
• Follow a plan, establish a budget and ensure deadlines are met.
• Practical work Creation of a criteria grid to make the best choice of service providers.

Manage and evaluate communication actions

• Define the measurement and evaluation criteria according to the defined objectives.
• Design and monitor your dashboards.
• Produce reports.
• Practical work Creation of dashboards and case studies to monitor communication actions.

Description

This training will teach you to master the essential tools for managing an effective reception, both face-to-face and over the telephone. It will provide you with the know-how and interpersonal skills necessary to be able to act as a true professional in all the circumstances of this hospitality profession.

Who is this training for ?

Training objectives

Welcome, inform and direct customers and visitors face to face and on the telephone.
Manage telephone traffic while respecting company standards.
Deal with the most common reception situations.

Training program

Hospitality, know-how

• Understand and define welcome and its specificities.
• Master an essential skill: questioning.
• Practice active listening to overcome
• Use reformulation to validate your understanding.
• Practical work Training on the different techniques.

Host/hostess: between know-how and interpersonal skills

• Master verbal communication.
• Strengthen your para-verbal communication: voice and its characteristics.
• Use and understand non-verbal.
• Manage your image and that of the company.
• Practical work: identification of strong points and areas for improvement.

The particularities of physical reception

• Determine the steps for an effective physical welcome.
• Give the best impression from the first seconds.
• Convey the company image: the codes clothing.
• Manage stress and your emotions: remain in control of the situation in all circumstances.
• Practical work Scenarios and exercises for acquiring techniques.

The particularities of telephone reception

• Determine the steps for effective telephone reception.
• Practice the techniques specific to call management: put on hold, transfer, direct.
• Choose the vocabulary appropriate to different situations.
• Use reformulation, essential for telephone reception.
• Practical work Exercise: prioritization on a telephone reception case.

Managing concurrent requests

• Manage concurrent requests and interruptions.
• Be quick and efficient to satisfy all your contacts.
• Use prioritization rules and techniques.
• Practical work Exercise: prioritization on a physical reception case.

Know how to handle delicate situations

• Take a step back and keep control of the situation.
• Act wisely when dealing with unhappy customers.
• Adapt to different contacts: from hierarchical levels high, important customers.
• Practical work Scenario and individualized debriefing.

Description

Whatever your professional activity, you are expected to be both effective in writing and convincing orally. These are two major elements for good communication. Acquiring the methods and developing the key skills to perfect your communication is therefore essential to sustain your professional activity.

Who is this training for ?

Training objectives

Use clear and concise language in writing and speaking
Use the right channels to highlight your ideas
Practice an effective method of communication to strengthen your impact

Training program

Construct your message effectively

• Define your message, your audience and your objectives
• Build your plan using the inverted pyramid
• Gain precision: find the right word
• Choose your method: written or oral?

Speak fluently and concisely

• Managing stress, a prerequisite for speaking out
• The 3 levels of language: verbal, para-verbal and non-verbal
• The body and voice, levers of clarity and impact
• Producing media to serve your purpose

Write in a readable and structured way

• Writing techniques for clear and concise writing
• Take care of your titles and construct your paragraphs
• Specificities of common writing in business: email, report, messaging ...
• Banish classic errors from your professional writing
• Toolbox: to reread well

Strengthen your information gathering skills

• Select, evaluate and process information
• Become aware of your attention biases
• Optimize your note-taking to facilitate restitution
• Order and skim information

Description

Do you have limited time and want quick results, whether for you or for the immediate benefits it brings to your business? These are very intensive training courses for executives, managers, professionals and anyone who aims to develop their communication in English. The training simulates real-world situations and everything you learn quickly applies to your workplace.

Who is this training for ?

Training objectives

• Improve the fluency of oral expression
  Write commercial documents
  
• Improve ease of expression during meetings, presentations or negotiation discussions
  
• Use specialized sectoral vocabulary
  
• Improve the quality of telephone interviews
  
• Write commercial documents
  

Description

Welcoming a customer well means starting to build their loyalty. This training allows you to develop and put into practice the right tools and communication postures to quickly identify your customer's needs and respond to them in an efficient and courteous manner in a reception situation.

Who is this training for ?

Training objectives

At the end of the training, the participant will be able to:

• Know the basic principles of communication
• Know yourself better to communicate better
• Decipher others to communicate better
• Remove misunderstandings
• Build a toolbox to communicate better

Training program

Understand the particularities of telephone reception

• Inventory of constraints.
• The impacts of telephone reception on the company's brand image.
• An imperative: offer an initial positive image of yourself, the service requested, your company.
• Simulation: Group work on the specificities of telephone reception.

Know the best telephone support techniques

• Call quickly and welcome.
• Succeed in the first contact.
• Take care of your presentation: tone, flow, articulation, rhythm, availability and clarity of communication.
• Ask the right questions to guide the caller and convey the message.
• Practice active listening techniques to build confidence and be sure you have understood correctly.
• Ensure complete support for the interlocutor.
• Scenario: Make a successful first contact by telephone.

Welcoming: communication rules applied to physical welcoming

• Know how to welcome: position yourself, know your role and missions.
• The rules relating to listening and empathy.
• The rules relating to 'observation.
• Know how to question and reformulate.
• The bodily means of expression: gestures, postures, looks, smile.
• Welcome the disabled public: their behavior, their way of communicating.
• Select the information to provide to a disabled public: the accessibility of the establishment and services.
• Scenario: Master communication techniques in physical reception situations.

Managing complaints: interpersonal communication

• Interpersonal communication: definition, basic techniques.
• Verbal, paraverbal and non-verbal communication.
• The impact of messages, the image conveyed by his behavior (how others see us).
• Assertiveness: self-affirmation.
• The relationship of trust and mutual respect, self-esteem.
• Defuse a difficult situation.
• Attitudes towards the reactions of others: passivity, flight, attack, aggressiveness, manipulation, insinuation...
• Exercise: Self-diagnosis : measure your level of assertiveness. Put in difficult situations with clients.

Description

During this two-day training you will learn how to write and bring to life successful storytelling, varying the narrative typologies.

Who is this training for ?

Training objectives

Master the art of designing and telling a story in writing and orally, in order to serve your objectives.
Acquire the essential techniques of impactful storytelling.
Use emotions skillfully to fully captivate your audience. audience.

Training program

Identify the different applications of storytelling

• Identify the narrative potential in your company or organization.
• The fields of application of storytelling.
• Case study: storytelling that has made history .

Acquire storytelling skills and techniques.

• Give meaning, create emotion, increase your capacity for imagination.
• Integrate the rules of narration: the narrative schema.
• Structure your story by working in particular on the introduction and the fall.

Stages of storytelling

• The story.
• The story.
• The setting.

Apply storytelling in written and oral communications

• To tell your story and differentiate yourself.
• To support change.
• To promote a brand, an event, etc..