Description

This workshop will provide you with a process to help you develop, define and implement your company and marketing strategy. It also covers the fundamentals of Business and Financial analysis.

À qui s'adresse cette formation ?

Anyone involved in strategic thinking: Board Members, Members of strategy units, Directors, and Business Development Executives.

Les objectifs de la formation

Programme de la formation

• Introduction
  • Political, strategy, tactics, commitment, structure; some basic fundamentals.
• Strategy
  • Main tools used in defining a strategy.
  • SWOT Analysis.
  • Porter's Matrix: defining your profitability and peer group comparison.
  • Arthur D.
  • Little Matrix: analysing your competitive position and industry maturity.
  • The McKinsey Matrix and Boston Consulting Group: product range analysis.
  • Exercise Based on case studies.
• Marketing
  • Upstream: being aware of technology, marketing in general and sector activity.
  • The product: defining the basic features and building a consistent range.
  • The market: evaluating and keeping efficient control.
  • Competition: direct and indirect competition.
  • Distribution: product placement.
  • Communication: projecting a positive image.
  • Pricing: setting pricing and profit margin.
  • Summary: marketing Mix, the 4P's.
  • Exercise Launching a new product: a practical approach.
• Finance
  • The role of finance.
  • General accounting.
  • Financial analysis.
  • Corporate Finance.
  • Business finance and the market.
  • Accounting factors.
  • Assessment.
  • Accounts and Results (French and ?Anglo-Saxon? methods).
  • Financial analysis from Assessment.
  • Working Capital (WC).
  • Required WC (RWC), normative RWV.
  • Cash, Break-even point.
  • Financial analysis from Accounts and Results.
  • Standstill, Cash Flow.
  • Statement of change.
  • Fund flow statement.
  • WC change.
  • Cost accounting analysis: various methods.
  • Overall summary: the company dashboard.
  • Hands-on work Company analysis (finance, marketing.
  • ): discussion regarding next steps
• Basic Economics
  • Business cycle, simplified and complex model.
  • Money demand approaches; John Maynard Keynes, Milton Friedman.
  • Orsys Twitter : Formation Informatique et Formation Management