Description

This training provides you with all the keys to digital marketing with a strategic and operational vision, necessary for its integration into your overall marketing approach. The key principles and issues of web marketing strategy, SEO and social media are deciphered in a pragmatic way allowing for easy transposition into your business.

Who is this training for ?

For whom ?

Marketing manager, product manager and market manager. Digital marketing project manager taking up position. Webmaster and responsible for digital marketing actions taking up his position.

Prerequisites

Training objectives

Acquire a vision and an operational approach to digital marketing.

Appropriate the approach and the tools to define a digital marketing strategy.

Integrate the levers of a referencing strategy (SEM, SEO, SEA).

Know the panorama of social networks to develop its presence.

Training program

• Introduction au marketing digital

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• Planning, creating and implementing a digital marketing strategy

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• Model for defining a digital marketing strategy

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• Natural SEO referencing.

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• Writing for the Internet user and for search engines.

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• Google Ads. •

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• Facebook Ads.

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• Instagram Ads

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• Content marketing

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• Inbound marketing.

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• Linkedin Ads

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• Mass Mailing, SMS, Whatsapp.

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• Call To Action.

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• Emailing Marketing

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• Marketing automation

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• Google My Business

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