Description

Who is this training for ?

For whom ?

This training is aimed at marketing professionals, sales managers, customer relationship specialists, product managers, entrepreneurs and anyone responsible for developing and maintaining a company's customer base.

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Prerequisites

No specific prerequisites are necessary to participate in this training. However, experience working in marketing, sales, customer service or customer relationship management would be beneficial.

Training objectives

Understand the fundamentals of customer loyalty and its importance to business growth and profitability.

Explore a variety of loyalty techniques, including discounts, promotions, loyalty programs, etc. .

Learn practical skills to design, implement and evaluate effective loyalty strategies.

Identify best practices and emerging trends in the field of customer loyalty.

Develop a deep understanding of associated challenges and opportunities to customer loyalty in an evolving digital environment.

Training program

• Session 1: Introduction to Customer Loyalty
  • Importance of Customer Loyalty for Business Growth
  • Fundamentals of Customer Loyalty
  • Analysis of Current Trends and Challenges in customer loyalty
• Session 2: Discount Strategies
  • Types of discounts and their purposes (cash discounts, percentage discounts, purchase volume discounts, etc.)
  • Design and implementation of effective discount programs
  • Case Studies on Successfully Using Discounts to Build Customer Loyalty
• Session 3: Planning and Executing Promotions
  • Different types of promotions (flash sales, bundles, coupons, etc.)
  • Developing promotional calendars and campaigns
  • Assessing the effectiveness of promotions and adjusting strategies accordingly
• Session 4: Loyalty programs
  • Key concepts of loyalty programs (reward points, VIP status, exclusive benefits, etc.)
  • Creating and managing personalized loyalty programs
  • Analysis of Loyalty program data to improve customer engagement and retention
• Session 5: Omnichannel Strategies
  • Integration of discounts and promotions across different sales channels (physical stores, online, mobile, social networks, etc.)
  • Using technology to personalize offers and track the customer purchasing behavior
  • Examples of successful omnichannel strategies in customer loyalty
• Session 6: Ethics and sustainability in customer loyalty
  • Discussion on ethical and responsible practices in the use of discounts and promotions
  • Sustainable approaches to building customer loyalty without compromising long-term profitability
  • Recommendations for ethical and sustainable customer loyalty in a changing world