Description

A central player in the sales department, the sales management assistant occupies a key interface position with customers, the team and the manager. Beyond networking and managing agendas, how can we develop useful and recognized added value in this many-faceted position? This training offers sales management assistants the opportunity to delve deeper into three essential areas of contribution: customer relations, management of commercial performance, and leadership of the sales team.

Who is this training for ?

For whom ?

Any service assistant or sales department wishing to increase their efficiency within their team. Sales management assistant, assistant to the sales director.

Prerequisites

None.

Training objectives

Bring all your added value to commercial action.

Develop a customer-oriented mindset on a daily basis, internally and externally.

Contribute to winning new customers.

Actively contribute to the management and animation of the sales team.

Training program

• Fully exercise your role as a communicating interface
  • Identify your current contribution and possible areas of development to enhance your role.
  • Take into account the needs and expectations of your various stakeholders.
  • Reconcile and prioritize its priorities: those of the client, the team, the manager.
  • Organize and manage the information necessary for the activity.
  • Scenario Case study of priority management .
• Strengthen customer relationships
  • Optimize connections using the 'customer journey'.
  • Define a remarkable welcome, face-to-face and by telephone.
  • Structuring your customer interviews.
  • Write customer-oriented emails.
  • Scenario Exercise 'the journey of my customers'.
• Bring added value to team leadership
  • Understand the motivation levers of salespeople.
  • Optimize the effectiveness of team meetings, a convention, an event or seminar.
  • Promote the integration of a new member into the team.
  • Scenario Subgroup work.
• Help manage commercial performance
  • Identify useful indicators.
  • Maintain the results dashboard.
  • Contribute to the analysis.
  • Monitor the current affairs, alert on deadlines.
  • Scenario Commercial action plan tool.
• Remote activity
  • To discover a subject related to your training: an e-learning module 'Managing stress'.