Description

The “Designing and Implementing a Communication Plan” course provides you with a structured methodology to develop and manage communication effectively—internally, externally, and online.

Who is this training for ?

For whom ?

• Responsible for external/internal communication, new to the role.
• Responsible for public relations, press relations. Communications Officer.
• Communications advisor, responsible for the agency budget.

Prerequisites

• None.

Training objectives

• Acquire a methodology to assess communication needs and perform a thorough diagnostic.
• Develop a communication plan aligned with the company’s culture and strategic objectives.
• Design a dashboard to effectively monitor and manage the implementation of communication actions.

Training program

• Before the face-to-face
  • A self-diagnosis.
• Identify the main principles of communication
  • The fundamentals of communication: the communication approach.
  • The dual mission of the communications manager: manage the communication function; advise and 'tool' the other functions.
• Assess communication needs
  • The three stages of a communication audit: information collection methods; choice of the most suitable levers; evaluation and dashboard.
• Design a communications plan
  • Context and priority targets.
  • Define measurable objectives.
  • Choose the appropriate tools: managerial communication, public relations, publishing, social networks...
  • Corporate social responsibility.
• Plan and budget communication actions
  • Define the timetable and financial and human resources according to strategic priorities: quantify the resources necessary to achieve the communication objectives; develop the forecast budget and monitor the budget.
• After face-to-face, implementation in a work situation
  • Weekly advice to implement your action plan.