Description

The Google Tag Manager training allows you to understand the advantages of this free tool for operating and managing website tags.
From developing a tracking strategy to implementing analytics and advertising labels. This one-day operational training makes it possible to make GTM a powerful support for your digital performance.

Who is this training for ?

For whom ?

Marketing and digital communications manager. Web or digital marketing project manager.

Prerequisites

 

• Aucun

 

 

Training objectives

Use Google Tag Manager to optimize the performance of one or more websites and e-commerce

Training program

• Define a tracking strategy
  • Understand the key stages of a tag management and web analytics project.
  • Define useful data to collect.
  • Create an effective tagging plan.
  • Monitor the progress of a tag management and web analytics project.
• Master Google Tag Manager
  • Understand the challenges of tag management and the benefits of Google Tag Manager.
  • Understand the concepts of tags, trigger rules and variables.
  • Implement Google Tag Manager.
  • Configure and organize your Google Tag Manager account.
• Configure advertising tags
  • Understand attribution models and periods.
  • Understand post-click and post-view conversions.
  • Set up Facebook tags.
  • Configure Adwords tags.
• Implement analytics and advertising tags (practical exercises)
  • Organize e-commerce tracking.
  • Implement Google Analytics events.
  • Create analytics page groups.
  • Create pages virtual analytics.
  • Track forms.
  • Track clicks on outgoing links.
  • Implement Facebook tags.
  • Implement Adwords tags.
  • Implement custom tags.