Description

The digital project manager must take charge of many aspects, such as forecast budget, specifications, production planning, calls for tenders, negotiations, implementation and tests... This training will allow you to acquire a real dimension digital project manager. Throughout the cycle, participants are invited to share their experiences, thus creating emulation within the promotion.

Who is this training for ?

For whom ?

Digital project manager. Web project manager. Mobile project manager. Anyone who has to manage an entire digital project.

Prerequisites

None.

Training objectives

Know how to lead a project and understand the particularities of leading a Web, mobile, or connected object project.

Learn the language and basics of technology.

Know how to write specifications and a call for tenders.

Acquire the keys to pilot and manage the digital project.

Training program

• The scope of the digital project
  • Digitalization driven by the technological revolution.
  • An evolution of customer relations and the omnichannel approach (website, social media, mobile equipment, etc.).
  • Understand the evolution of the business world to lead an internal digital project: organizational models and management at the heart of digital transformation; new uses (collaborative, collective intelligence, BYOD, etc.); the digital employee (digital Workplace).
  • The risk analysis of a digital project.
• Become a digital project manager
  • The fundamentals of managing digital projects: V-cycle methodology; limits and advantages.
  • The contribution of agile methods: the Agile manifesto and its principles; the main Agile methodologies (Scrum, XP, RAD...); adapt agility to its context.
  • The web eco-system and its new professions.
  • The actors of a Digital project.
  • The missions and responsibilities of the Digital project manager: skills; management: deadlines, costs, quality; phases of a Digital project.
• Clarify the role of technology
  • The Devops movement.
  • The fundamentals of the Web and its languages: website architectures; mobile strategy.
  • The evolution of mobile equipment: application mobile, WebApp and Responsive Web Design Site; CMS and Workflow for information processing.
  • Anticipating Big Data: collaborative tools and wiki mode; collaborative project management; the choice of a Corporate Social Network.
  • The integration strategy in the Information System: open source or proprietary approach coupling with business or back-office applications ( CRM, ERP, Infocentre); internal or external hosting mode (SaaS and Cloud).
  • The security of a digital company.
• Define the objective of the digital project
  • Define the purpose and target of the site, application or connected object.
  • Integrate the project into the company's strategy.
  • Identify internal stakeholders and organizational impact.
  • Content intellectual property issues.
  • Establish success criteria and define ROI calculation indicators.
• Write the specifications
  • The role of project management assistance (AMOA).
  • Modeling and analysis method.
  • Starting from the expression of needs: analysis of needs through processes, business objects and use cases; conduct needs gathering workshops.
  • Structure the specifications: functional, technical and operational requirements and support the Plan; Quality Assurance; distinguish essential sections from additional services.
  • Planning: planning tools (Gant diagram); }
• Carry out the call for tenders
  • Public procurement constraints.
  • Selection of service providers.
  • Publication of the call for tenders.
  • Understanding the proposals: grid analysis of responses; short-list defense; financial negotiation.
  • The choice of service provider and the contract.
  • The budgetary approach.
• Supervise the team and manage the digital project
  • Multidisciplinary projects.
  • Manage digital activity (KPI, TdB, etc.).
  • The basics of project management: meeting management; animation of workshop and brainstorming; monitoring tools: reporting, monitoring of actions, assignment of tasks, progress, Kanban in agile (Scrum), risk management, reporting.
  • Constitution of the project team and definition of roles (traditional or agile mode).
  • Develop the skills of your team.
  • Lead the internal team.
  • Work with service providers.
• Specifications, production, recipe and deployment of the deliverable
  • Specifications: functional (modeling methods); ergonomic (storyboard, UX, mock-up); technical (development); definition of a Backlog, User Stories and acceptance criteria in agile (scrum) .
  • Provision of deliverables and services provided.
  • Types of documentation.
  • Deployment and configuration of the site.
  • Recipe: phases restitution in agile (Scrum); unit tests, factory acceptance, technical acceptance, functional acceptance report; the anomaly management application.
  • Load testing, deployment and opening; of the site.
• Bring the project to life
  • Maintain the project on a daily basis.
  • Evaluate operating costs.
  • Corrective and progressive maintenance.
  • Distribute information , publish the documents: validation circuit, Workflow; internal and external documentary sources.