Description

Designing an editorial charter requires method and creativity. In this training, you will see how to apply writing rules adapted to websites and take into account visual constraints and requirements linked to mobility. You will also learn how to define your own editorial processes.

Who is this training for ?

For whom ?

Communications manager, web editor or any person responsible for the design or redesign of a predominantly editorial site or participating in the development of its content.

Prerequisites

Experience in writing (print or Web).

Training objectives

Design and write an editorial charter for a site Know the writing rules adapted to sites Define editorial processes

Training program

• Overview of different content-oriented sites
  • Optimize content in order to better reach your targets.
  • Deciphering what works and does not work.
  • Relevance of the speech.
  • Public expectations.
  • Practical work Analysis of the strengths and weaknesses of representative sites.
  • Work on practical cases.
• Write your editorial charter
  • The link with the company's strategy.
  • The foundations: objectives, targets and means.
  • Design an editorial charter.
  • Typical plan: who speaks? To whom? About what? How? Practical work Define a tone and treatment within your charter.
• Typology of contents and formats
  • Understand the role of the different levels of content.
  • Presentation of the different editorial genres: brief, article, interview, report, press review.
  • Presentation of the different formats: title, subtitle, intertitle, heading, legend.
  • Practical work Identify the different formats in several websites.
• Editorial processes
  • Define your editorial processes: contribution and animation on a content-oriented site.
  • The different roles within the editorial team (the editor, the proofreader.).
• Le champ lexical
  • Understand the importance of good use of the lexical field.
  • How to develop it for your Web content? Practical work Develop your lexical field.
  • Design your editorial charter.
• The specifics of reading on the Web
  • Ergonomic constraints: readability, reading on the screen, eye movement on the screen.
  • Where to place information on a screen? Practical work Improvements in terms of readability and ergonomics.
• The rules of writing on the web
  • The inverted pyramid.
  • The rule of "5 W" or how to extract the essential message from the subject to be discussed? The rule of "4 C" ( Credibility, Clarity, Conciseness, Coherence).
  • Practical work Writing exercises.
• Design the mobile version of your site
  • The constraints of different terminals.
  • The impacts on editorial design and ergonomics.
  • The key tools for building a mobile wireframe.
  • Practical work How to build the mobile version of your website?