Description

This graphic culture course helps to develop your aesthetic sense and provides the foundations of the graphic designer profession to properly use images, colors and typographies.

Who is this training for ?

For whom ?

Graphic designer, layout designer, DTP user and anyone creating documents.

Prerequisites

• Have a first graphic approach in your professional context (creation of documents, collaboration with a graphics unit, etc.).
• Knowledge of desktop publishing software is a plus.

Training objectives

Professionalize graphic design; design attractive layouts.

Cultivate your creativity.

Training program

• Before the face-to-face
  • A self-diagnosis.
• Use visual expression languages
  • The language of the letter and the typographic choices.
  • Symbolism and harmony of colors.
  • Check the readability of text and colors.
  • Balance text/image ratios.
  • Decipher and analyze the characteristics of a model.
• Consolidate your creativity
  • Know the main historical graphic trends.
  • Know how to recognize trends and styles.
  • Recover and transcribe a graphic principle.
  • Analyze the publication to improve.
  • Put in place research avenues.
• Add style to your creations
  • Layout modes (layouts, columns, modules).
  • Adapt the style to the content, the target and the budget.
  • Create according to the specificity of the support: poster, flyer, invitation, internal newspaper, magazine, ...
  • Choose the placement of the image to seek visual coherence.
• After face-to-face - Implementation in a work situation
  • A strengthening program: "One challenge per week for 7 weeks".