Description

Designed by expert business strategy consultants, this training provides you with a precise methodology and a practical approach adapted to your context and your company. It is illustrated by numerous examples and real case studies.

Who is this training for ?

For whom ?

Company manager. Manager of a Business Unit (BU) or profit center. Member of management committee or executive committee. Senior executive required to occupy a management position, who needs to define, refine or rework the strategy of his entity or company.

Prerequisites

Training objectives

Understand the approach and components of strategic thinking.

Acquire the methods and tools for analyzing the external and internal environment.

Know how to use and interpret decision support matrices.

Training program

• Initiate the company's strategic thinking
  • The roles of the manager and the executive committee.
  • The levers of strategic thinking: vision, missions, skills.
  • Strategies during the life cycle of the company.
  • The process from reflection to deployment.
• Analyze and anticipate changes in the external environment
  • Market life cycle and product life cycle.
  • Wider competition and potential forces.
  • Anticipate macro-economic developments.
  • Segmentation of Strategic Activity Areas (DAS).
• Estimate the company's key skills
  • The company's strategic challenges.
  • Analysis of the value chain.
• 7Evaluate current and potential business areas Measure market attractiveness and company capabilities.
  • Use decision support matrices: BCG, Mc Kinsey and ADL.
  • The audit S.
  • W.
  • O.
  • T.
  • Identify the key success factors and the challenges for the company.
• Determine the company's strategic choices From the S.W.O.T audit to the choice of strategic axes.
  • M.'s strategies
  • Porter: cost domination, focus, differentiation.
  • Development strategies: growth; diversification; Blue Ocean.