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Description

Current governance practices recommend approaching the IS function from a more marketing angle and developing a service offering. This seminar will provide you with the key elements of this new approach.

Who is this training for ?

For whom ?

Information systems directors, MOA/MOE managers, IT studies, operations, quality managers, management controllers.

Prerequisites

Training objectives

  • Understand the marketing challenges of the IS function Define a relevant service offering Manage service levels Manage the service offering
  • Training program

      • The evolving role of IT in the company.
      • Increasing share of outsourcing.
      • The impact of "Do It Yourself" and globalization.
      • Competition of internal IT services.
      • Benchmarking.
      • Solow paradox.
      • The construction of a model (Porter analysis, BCG, Ohmae).
      • The formulation of the current service offering.
      • The analysis of the market: evaluation of competing offers, strengths and weaknesses of the current offer.
      • Negotiation on the content of the catalog.
      • The choice.
      • The PAC, Commercial Action Plan.
      • The packaging and publication of the offer.
      • The Benchmarking.
      • Organization sales and after-sales follow-up: customer service, customer correspondents...
      • Presentation of an example of a service offering.
      • SLM and quality management.
      • Development of service levels.
      • Organization of SLM.
      • Achieving consistency SLAs with internal operations and subcontractors.
      • Monitoring the offer.
      • Operation of instances and customer meetings.
      • Possible deviations from SLM and SLA.
      • Presentation of examples of SLA.
      • Organizing reviews.
      • Monitoring and evaluating suppliers.
      • Aligning resources.
      • Professionalization MOA/MOE relationships.
      • Determining the costs and value of the offer.
      • Benchmarking: advantages and disadvantages.
      • Towards a convergence of IS cost measurements.
      • The offer to demonstrate the performance of the IT department.
    • 852
    • 14 h

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