Description

In two days, master all the keys to creating and running your professional blog. Decode the uses of the blogosphere to better define your blog strategy. Integrate all the components of creating and running a corporate or brand blog: legal aspects, editorial line, etc.

Who is this training for ?

For whom ?

Communications manager or manager. Blogmaster or editorial webmaster. Editor. Any service employee. Functional or operational staff required to create or run a blog.

Prerequisites

Training objectives

Understand the environment of professional blogs and business blogs Define an editorial strategy for your blog Manage the content and structure of your blog Write posts and put them online Promote your professional blog and optimize your SEO

Training program

• Understanding Blogs
  • Panorama of the blog universe: professional blogs, business blogs.
  • The specificities of blog support and the extent of its possibilities.
  • The components and tools associated with blogging: publication methods and solutions.
  • Codes and uses of the blogosphere: values ​​and lessons to remember.
  • The notion of community on the internet: the community management.
  • Exercise: Analysis of different professional blogs.
• Create a professional blog
  • Define the editorial strategy of your blog.
  • Know-how and best practices: positioning, editorial line and management, content structure.
  • Organize your content to the launch.
  • The participatory and collective logic: multi-author blogs, external contributions.
  • The legal framework of the blog: internal rules, self-regulation, legal constraints.
  • Practical work Design of a blog.
  • Definition of the editorial line and categories.
  • Opening an account and formatting the blog.
• Running a business blog
  • Generate traffic: what actions should you take to increase it? How to measure it? Optimize natural referencing: know how search engines work and optimize your posts.
  • Organize monitoring: know what is being said on your blog, competitive monitoring.
  • Crisis management advice and practices.
  • Practical work Identification and integration of tags and keywords in a note.
• Write an effective post
  • Principles of writing posts.
  • Screen readability constraints, blog format.
  • How to make your readers want to comment on your posts? Practical work Writing and posting tickets online.