Description

The rise of digital in the economic sphere is an opportunity to develop your business and offer it new perspectives. This seminar will show you how to take advantage of this digitalization. You will see in particular how to use social networks and develop your online sales channels.

Who is this training for ?

For whom ?

Business leaders, marketing directors, sales directors, internet and e-commerce directors.

Prerequisites

Training objectives

Understanding the new rules of business in the digital age Identify the tools and methods to effectively digitalize your business Communicate on social networks and improve your e-reputation Share best practices in digital business

Training program

• Understand the evolution of the Web, digital and business rules
  • History and key figures of digital.
  • Sociological developments: generations X, Y and Z.
  • Technological revolutions: augmented reality, printing 3D, connected objects.
  • Behavioral revolutions: new consumer expectations and their new purchasing practices.
  • Integrating the new rules of business.
  • Understand the evolution of economic and financial models.
  • Identify the consequences of the emergence of Lean Management and process management in the company.
  • Know the new concepts user experience: design, gamification, multichannel, drive-to-store.
  • Case study Study of different Success Stories in the digital era.
• Communicate in the digital age
  • Understand the convergence of online and offline media.
  • Master your digital image: e-Reputation, storytelling, moderation and crisis management.
  • Know how to write for Web: write to be read (by your customers) and to be seen (by search engines).
  • Use the resources of Brand Content and Content Marketing in your digital communication.
  • Collective reflection Development of a digital communication plan.
• Tire profit you Web social
  • Be influential on mainstream social networks (Facebook, Twitter, Youtube).
  • Use professional social networks effectively (LinkedIn, Viadeo) to develop your business.
  • Control and monitor the results of your actions.
  • Case studyrnStudy of different strategies use of social networks.
• Selling in the digital age
  • Target the new "digitalized" consumer: social CRM.
  • Move from commerce to e-commerce: think omni-channel, cross-channel, cross-sell.
  • Understanding Social Shopping.
  • Integrate functionalities specific to mobility and m-commerce.
  • Calculate your ROI in the digital age.
  • Collective reflection Development of an e-marketing plan.