Description
Digital Brand Content allows brands to distribute content on their values, their technicalities, their organization or management without being intrusive to their communities. Digital Brand content is a fantastic communication lever that can be relayed endlessly on social networks. Digital Brand Content is also a fantastic lever in Inbound Marketing. This two-day training delivers all aspects.
Who is this training for ?
For whom ?Responsable marketing et communication digitale.
Prerequisites
- Experience/training in web marketing (e.g. ref. 6778) is desirable to take full advantage of this training.
Training objectives
Training program
- Develop a Digital Brand Content strategy
- Define branded content.
- Develop your strategy: objective, target communities, media, style and tone, frequency. POEM logic.
- Budget and indicators performance.
- Define the different types of content to broadcast
- Define an editorial line.
- Choose the tone of messages.
- Story telling.
- Expertise content: become the guide of its sector.
- Gaming content: gaming, virality and interaction.
- Manage legal aspects and copyright.
- Determine relevant formats and media
- The blog in a Digital Brand Content strategy in BtoB.
- Choose the appropriate format according to the objective: events, long-term presence...
- Mix several formats: which media and social networks to promote distribution and engage your brand in conversations (PTAT).
- Inbound Marketing and Digital Brand Content Strategy
- Co-production of content with Internet users. Use UGC (User generated Content) from your community.
- Obtain and measure Internet user engagement and content propagation: like, comments, virality and metrics to follow (SMO).
- The stages of the conversion funnel.
- Mix DBC with promotional actions: sponsored tweets, inMail on Linkedin, banners etc.
