Description
Training on digitalization applied to sales offers a practical and concrete approach to integrating technology into commercial processes. Participants will have the opportunity to put learned concepts into practice through exercises, case studies and live demonstrations. The training focuses on acquiring operational skills to meet today's digital commerce challenges.
Who is this training for ?
For whom ?
This training is aimed at sales professionals, sales managers, entrepreneurs, marketing managers, as well as anyone wishing to develop skills in digitalization applied to sales.
Prerequisites
No specific prerequisites are necessary, but a basic knowledge of traditional business concepts would be beneficial. Familiarity with using computers and the Internet is recommended.
Training objectives
Training program
- Introduction to Commercial Digitalization
- Understanding the key concepts of digitalization.
- Evolution of the digital business landscape.
- Digital Tools and Platforms
- Presentation of the tools and platforms used in commercial digitalization (CRM, marketing automation, social networks, etc.).
- Practical use of these tools to optimize commercial processes.
- Digital Marketing Strategies
- Developing digital marketing campaigns.
- Using social media, SEO and content marketing to increase visibility.
- Online Sales and E-commerce
- Introduction to the principles of online sales.
- Creating and managing an e-commerce platform.
- Customer Experience Optimization
- Using technology to improve the customer experience.
- Personalizing and tracking customer interactions.
- Business Data Analysis
- Collecting and interpreting digital sales data.
- Using analytics tools to make strategic decisions.
