Description

Geolocated data have become essential elements in decision-making processes. This seminar will teach you how to better exploit the spatial component of your data and will give you the necessary keys to implement a geomarketing project within your company.

Who is this training for ?

For whom ?

Any executive and employee wishing to learn about geomarketing and understand how to better exploit geolocated data.

Prerequisites

Training objectives

Understand the principles and applications of GIS software Identify how to better promote the spatial component of your data Discover the possibilities of cartography and data visualization for decision support Understand the essential stages of implementing a geomarketing project

Training program

• Geolocalized data for decision support
  • Geolocation is a strategic component of direct marketing.
  • Geomarketing: from mapping to spatial analysis.
  • The current challenges of geomarketing, localizing to contextualize, Geographic Big Data.
  • Example Concrete examples of applications and feedback.
  • Exchanges with participants.
• Geolocalized data and Geographic Information Systems (GIS)
  • Definitions and concepts.
  • Geolocating information, reference systems and projections.
  • Geographic repositories: sources and producers of data.
  • Demonstration Demonstration of GIS software and how it works.
• What are the uses of the spatial component? Better use of your data
  • Geocoding, location models, meshes and grids.
  • Business to Business: customer sectors, distribution networks.
  • Business to Consumer: market potential, catchment areas.
  • Crossing heterogeneous data: contextualization of contracts, activities and files.
  • Customer analysis.
  • Case study Each participant identifies how to better promote the spatial component of its own data through the proposed case studies.
• Mapping and data visualization for decision support
  • Basics and principles of graphic semiology.
  • Data processing for cartography: fundamentals.
  • Geolocated data in dashboards: prospective in data- visualization.
  • Collective reflection Critical approach to cards for decision-making: discussions with participants around a selection of cards.
• Implementation of a geomarketing project
  • The different stages of a GIS project.
  • Functional specifications.
  • Costs and human resources.
  • Panorama of technical solutions (geomarketing-oriented GIS software, Web portals).
  • Geo Business Intelligence tools.
  • Demonstration Demonstration of tools and technical solutions for geomarketing.