Description

Design thinking is an innovation approach of Californian origin which is inspired by the way of thinking of designers by putting the needs of the client and experimentation at the heart of the approach. This training allows you to discover and practice the design thinking process in 5 steps.

Who is this training for ?

For whom ?

Any person in charge of an innovation project.

Manager responsible for implementing and leading innovation.

New product/service development project manager.

R/D manager, marketing manager.

Marketing product manager, sales manager, sales director.

Prerequisites

None.

Training objectives

Be able to implement the design thinking approach to innovate in products and services.

Practice the practice of design thinking tools in each of the stages.

Training program

• State of mind and principles of the approach
  • Understand the paradigm shift in design thinking.
  • Situate design thinking among other innovation approaches (lean startup, agility).
  • Discover the approach design thinking in 6 steps.
• Showing empathy
  • Realize customer empathy using 4 tools:
  • The persona
  • The customer journey
  • Questioning QCP
  • The empathy card.
• Define the need
  • Practice 3 tools for defining the need: saturate and group, the angle of attack, the paradoxical question.
  • Define the challenge to be resolved to satisfy the customer's needs.
• Imagine
  • Lead a creativity session.
  • Practice 4 creativity tools: warm-up, brainstorming, creative looping, sorting and selection of ideas.
• Prototype and test the solution
  • Create a prototype of the solution.
  • Create the pitch for your innovation.
  • Create a test protocol.
  • Put the client at the heart of the testing process using 2 tools: the 3 verbs of appreciation, the opinion summary grid.