Description

You want to integrate a chatbot into your digital strategy but you don't know where to start? This training will allow you to acquire an overview of chatbots. All aspects of chatbots are considered: marketing, sales, communication, customer service, help desk, information system, human resources. At the end of the training, you will obtain the essential keys to launch your chatbot project. Why take this training at Skills Campus: 1 full day of training to take the time to fully understand and implement. The training covers all stages of a chatbot project: studies, design, development, management, promotion. Study of numerous use cases to understand and master the subject. Training promoting interactivity and exchanges. Expert trainer.

Who is this training for ?

For whom ?

Web marketing or digital communications manager. Sales or customer relations director. IS manager or help desk. HR manager. Business unit manager or executives. Project manager or product owner.

Prerequisites

Training objectives

Acquire an overview of chatbots (applications, capabilities, benefits, etc.).

Obtain the essential keys to launching your chatbot project (strategy, project, solutions, resources, methodology).

Training program

• Getting to know chatbots
  • What is a chatbot? Examples and remarkable cases.
• Identify the uses and benefits of chatbots
  • Marketing / sales / communication.
  • Customer service / help desk.
  • Information systems.
  • Human resources.
• Identify the operating principles Elements of interaction.
  • Simplified architecture.
  • Natural language processing.
• Understand the ecosystem and technologies
  • BC and BB messaging.
  • Drag'n drop creation platforms.
  • Languages ​​/ frameworks / SDK.
  • Natural Language Processing Engines.
  • Analytics Solutions.
  • Hosting.
• 22Structuring your chatbot project
  • Strategic issues.
  • Functional specifications.
  • Personality, character, conversations, content.
  • Natural language processing.
  • Architecture and technical solutions.
  • Expertise, methodology.
• Designing a Chatbot Strategy (Case Study)
  • Analysis of key elements (strategy, functions, conversations, NLP, content, promotion, etc.).
  • Strong points / weak points, constructive criticism.
• Prototype a chatbot
  • Facebook Messenger Presentation of the prototyping platform and getting started.
  • Strategic analysis of a user case.
  • Creation of the prototype.
• Anticipate developments
  • New players, new devices.
  • Investments & developments in artificial intelligence.
  • Vision of research firms.