Description

This internship will allow you to understand the issues and specificities of public and territorial communication. It will show you how to establish your communication strategy (crisis management, responsible communication, etc.) and choose the most suitable actions and supports.

Who is this training for ?

For whom ?

Executives called upon to take responsibility for public and territorial communication, anyone having to write articles, press releases, information notes, HR or training executives.

Prerequisites

Training objectives

Know the specificities of public communication and understand its differences with corporate communication

Implement an institutional communication strategy adapted to its audiences

Decrease your strategy into operational objectives

Pilot your actions and evaluate the results

Manage communication crisis

Training program

• Know the challenges of public and territorial communication
  • Citizen communication, politics and participatory democracy.
  • From the first state campaigns to the Internet: 30 years of evolution.
  • The law of public communication.
  • Exchanges Brainstorming on the specificities of public and territorial communication.
• Design your public communication strategy
  • Analyze the policy of the public organization, the different actors and issuers.
  • Identify and prioritize internal and external stakeholders.
  • Define your objectives: communication information, financial, influence or prescription.
  • Practical work Diagnosis of the existing situation and definition of priority communication objectives.
• Choose your actions and communication media
  • Plan internal/external communication actions.
  • From publishing to new media: overview of different media.
  • Manage relations with the press.
  • Practical work Construction of your action plan and choice of media.
• Animate your different supports
  • The animation cycle.
  • Write effectively: essential message, construction of articles, style.
  • Ensure internal/external consistency.
  • Practical work Writing articles.
• Integrate CSR and sustainable development into its communication practices
  • The technical report on sustainable development (art.
  • 255).
  • Communication around Agenda 21.
  • The responsible communication and purchasing approach.
  • Practical work Exchanges on good and bad practices.
• Mastering crisis communication
  • Identify the different types of crisis.
  • Know the rules to respect and the pitfalls to avoid.
  • Build an information and communication plan.
  • Case study Analysis of seizure cases and their treatment.
• Evaluate and adapt your public communication
  • Why and how to evaluate? Evaluation methods and tools.
  • Know how to adapt your communication.
  • Practical work Construction of tables of piloting board.