Description
Big data is essential for managing a growing mass of data, from diverse backgrounds, unstructured and changing every second. Big data is no longer an option for web marketing and digital communication, it is one of the components of customer knowledge, monitoring of one's e-reputation and monitoring of actions.
Who is this training for ?
For whom ?
Marketing and digital communications manager, digital manager. Sales and Customer Relations Director.
Prerequisites
None.
Training objectives
Training program
- Before the face-to-face
- A self-diagnosis.
- Understanding Big Data
- Principles and issues of Big data.
- The 5 Vs of Big data: volume, velocity, variety, veracity, value.
- Examples of applications for 'business.
- Moving from customer data to Big data
- The customer database: typology and models.
- Big data: the advent of unstructured data.
- From analysis to reporting 'predictive analysis.
- Optimization of customer knowledge and data flows.
- Become familiar with Big Data applications
- Digital communication: monitor and analyze online conversations; manage e-reputation; build and develop the company's notoriety and visibility.
- Digital marketing: optimize performance sites; personalize the relationship.
- Commercial: adapt and personalize the offer; propose instant commercial actions and adapt quickly.
- Contribute to Big Data projects
- Expressions and collection of needs.
- Internal and external expertise.
- Identify software architectures (Hadoop, NoSQL, Storm, etc.).
- Identify methodological approaches and team building.
- After face-to-face - Implementation in a work situation
- A strengthening program: "One challenge per week for 7 weeks".
