Description

This training in journalistic writing allows you to approach the basics of journalism techniques. You will learn the 'tricks' of the journalist's profession: Structuring an article (the hat, the body of the text, etc.). Highlight the essential message (define the angle...). Acquire the rules of editorial readability (write short, dynamic sentences, etc.). This training, led by a written press journalist, will give you the keys you need to give style to your texts.

Who is this training for ?

For whom ?

• Person in the company required to write increasingly impactful texts.
• In particular, employee of information-communication services wishing to discover journalistic writing techniques.

Prerequisites

• No prior knowledge required.

Training objectives

Acquire the rules of journalistic writing

Find an angle

Identify the different journalistic styles

Dress an item

Training program

• Appropriate the rules of journalistic writing The basics of journalism: the reader; information; the style ; the dressing.
  • Know the writing styles for good editorial readability.
  • The report, the interview, the investigation, the file, the brief.
  • The laws of proximity.
• Structuring an article
  • The different levels of reading: the title; the heading; the body of the text; the intertitles...
  • Understand and organize the complementary relationships between the text and the image.
• Adopt a journalistic writing approach
  • Get rid of writing 'tics' (literary or institutional).
  • Promote the essential message.
  • Define the angle according to two parameters: the company's communication objective and the readership concerned.
• Writing an article The rules of editorial readability.
  • Structure your article according to the chosen angle.
  • Write short, use dynamic sentences.
• Write short articles Briefs and fillets. Dress up the item
  • Find informative titles: imagine encouraging titles.
  • Write the hat, the interjects and the captions.
  • Work on the attack and the fall.