Description
This training provides you with all the keys to digital marketing with a strategic and operational vision, necessary for its integration into your overall marketing approach. The key principles and issues of web marketing strategy, SEO and social media are deciphered in a pragmatic way allowing for easy transposition into your business.
Who is this training for ?
For whom ?Marketing Manager product manager and market manager. Digital marketing project manager
Prerequisites
Training objectives
Training program
- Digital Loyalty
- DIRECT MARKETING 2.0 WHERE THE ERA OF LOYALTY
- The challenges of loyalty
- Choose the customers to retain
- Develop a loyalty strategy
- E-mail marketing, essential online loyalty tool
- E-crm and customer knowledge
- E-reputation / buzz monitoring
- free tools and methods: benefits / disadvantages / uses
- paid solutions (E-reputation)
- Define and set up a crisis organization
- What sensitive communication strategy and action plan?
- How to
- The limits of communication crisis on social networks
- Managing the post-crisis and the best practices to adopt
- Plan your content strategy
- Creating your first batch of content
- Preparing good habits
- Building and automating content production content
- How to make money on Instagram
- Using Stories to Grow
- Advanced Instagram Ads
- Instagram Live
- Competitor analysis
- Facebook Business from A to Z
- Creation, modification and saving of audiences
- Facebook pixel
- Using keywords on Facebook
- Competitor Analysis
- Shopping on Instagram
- Facebook ads vs Instagram ads
- Tips to increase followers
- What to tweet and how to interact on Twitter
- Hashtag and trends
- Increase your followers
- Twitter audience manager
- Twitter Ads
- Twitter Conversion Tracking & Retargeting
- Tweet Engagements
- Clicks & Conversions
- Reporting & Analytics
- The best Twitter tools
- The best tools to develop and optimize your interest
- Buyable Pins and rich Pins
- Pinterest Businesss
- Pinterest Ads
- Pinterest Conversion Tracking
- Pinteres Tags and Events
- Adwords
- Choose keywords
- Setting up payments and billing
- Writing super powerful ads
- Google AdWords conversion campaign
- Google AdWords bidding strategies
- Ad extensions
- Track your campaign results
- Re-marketing Adwords
- Successful video on youtube
- Google Analytics
- Be a web detective with Google analytics
- Google analytics Terms and Metrics
- How to measure traffic and visitor interest
- Conversations metrics you need to track
- Measure engagements and actions
- Generate reports
- Real Time Bidding
- Introduction to Real Time Bidding
- Media buying: RTB vs classic Display
- How real-time bidding works
- The complex ecosystem of RTB
- The challenges of measuring performance in RTB
- The risks of RTB
- Using Compaign Manager
- Creating your first LinkedIn campaign
- Creating Sponsored Text Ads and Email Ads (Inmails)
- Collecting Leads with Sponsored Emails
- Create a Group to Build a LinkedIn Email List
- Using the LinkedIn Insight Tag
- The Best Linkedin Marketing Tactics for Business
- The Best Linkedin Content Marketing Strategies
- Prenium Tools and Services to Consider
