Description

Thanks to this marketing training, you will be able to master marketing processes and practices adapted to new trends and developments in the digital world. You will thus be able to play an informed role in the marketing process and implement relevant action plans for your business.

Who is this training for ?

For whom ?

• Any person in charge of marketing and communication projects who does not have training in these professions.

Prerequisites

• Aucun.

Training objectives

Identify the role and contribution of marketing within the company

Become an actor in the marketing process and performance

Imagine new areas of value creation

Training program

• Before the face-to-face
  • A self-diagnosis.
• Marketing: what for?
  • The key stages of the marketing process.
  • The levers of value creation.
  • The contributions of digital.
• Marketing in a digital world
  • New customer behaviors.
  • New interactions.
  • Technologies serving marketing performance.
• Le diagnostic marketing
  • The stages of marketing diagnosis.
  • The 3 pillar practices of marketing analysis.
  • From analysis to diagnosis: the SWOT matrix.
• The marketing strategy
  • Segment and target your priority markets.
  • Keys of differentiation and positioning.
• The marketing mix in the digital age
  • The new drivers of the price-product strategy.
  • The omnichannel distribution mix.
  • Write the communication plan.
• Le plan marketing
  • Be involved in the marketing plan.
  • Identify the right management tools.
• Contribute to marketing
  • Adopt a transversal approach to marketing.
  • Become a contributor to marketing performance.