Description

This training will allow you to understand and apply the techniques and methods of viral marketing on the Internet. She will show you how to create buzz around your products, use the appropriate media to disseminate information and turn your customers into “ambassadors” for your brand.

Who is this training for ?

For whom ?

Director, marketing project manager, sales or product manager, Webmarketer, Community Manager...

Prerequisites

Training objectives

Understand the mechanics of viral marketing

Launch a viral marketing campaign

Transform your customers into brand ambassadors

Manage a campaign and estimate its impact

Training program

• State of play of e-Marketing
  • From Web 1.
  • 0 to Web 3.
  • 0: key figures and evolution of strategies.
  • Definitions: buzz, rumor, virality, influencers.
  • Propagation: at the heart of Web strategies.
  • Participatory marketing: Crowdfunding and User Generated Content.
• Understand the issues of buzz and viral marketing
  • Definition and key principles of viral marketing.
  • Reposit your brand DNA.
  • Understand new consumer needs and behaviors.
  • Discover the benefits of buzz.
  • Practical work Exchanges and feedback.
• Understanding buzz marketing: campaign types and objectives
  • Define your objectives: image, notoriety, acquisition, loyalty, performance.
  • Know the different existing techniques: from newsletters to social games.
  • Generate and convert leads into customers.
  • Improve customer service performance and build consumer loyalty.
  • Case study Analysis of different Success Stories.
• Put “Customer Permission” at the heart of your strategy
  • Know the keys to a good strategy: desire, seduction and permission.
  • Bring prospects into the brand's world.
  • Move to marketing of influence in the creation of living communities.
  • Identify your interlocutors: ambassadors, influencers, opinion leaders and trendsetters.
• Know the tools and understand viral mechanics
  • Know the specificities of video marketing.
  • Accelerate propagation: Like, Share, Forward to a friend, Retweet.
  • Transform customers into
  • Anticipate and react to Bad Buzz.
  • Case studyrnAnalysis of different viral marketing campaigns.
• Develop the mix for a viral campaign and measure its performance
  • Choose the concept adapted to the context and objectives.
  • Choose the technique appropriate to the brand, products and targets.
  • Define the campaign plan: stages, planning.
  • Know the tools for measuring performance and ROI, define your KPIs and performance indicators.
  • Practical work Planning of a viral campaign and construction of a dashboard.