Description
The employer brand is a corporate governance issue: it commits them publicly to all stakeholders in its environment, both internal and external. Relaying the institutional brand, the employer brand modifies the relationship of the candidate and the employee to the company. It constitutes a differentiating factor on the market as well as a performance lever. This training provides you with the fundamentals of building and developing the employer brand and presents you with the essential tools for its deployment.
Who is this training for ?
For whom ?This training is aimed at HR managers, HR managers, recruitment, development and communication managers.
Prerequisites
None.
Training objectives
Training program
- Before the face-to-face
- A self-diagnosis.
- Identify the challenges of a strong employer brand
- Articulate corporate strategy, institutional communication and employer brand.
- Role and objectives of the employer brand.
- Components of the employer brand: corporate culture , values, history...
- Build and develop a clear and attractive employer brand
- Consistency between conveyed image and lived experience.
- Positioning, objectives, targets, key messages and the EVP.
- The actors and actions to boost your brand employer.
- Develop the employer brand communication plan
- Define actions and communication channels adapted to target audiences.
- Employees, ambassadors of the company.
- Integrate digital: social networks, E -reputation.
- Measure the effectiveness of your employer brand
- Performance indicators.
- Adjustment of actions.
- After face-to-face - Implementation in a work situation
- A strengthening program: "One challenge per week for 7 weeks".
