Description

This seminar will provide you with the keys to designing applications in line with user needs. You will study best practices for designing and improving the user experience. You will see how to take advantage of new technologies to innovate, create buzz and measure their effects.

Who is this training for ?

For whom ?

MOA, marketers, ergonomists, project managers or anyone wishing to work on the marketing approach of a web or mobile application.

Prerequisites

Training objectives

Functionally design a multi-channel interface

Identify the interactions between needs and performance

Innovate with new services to create a marketing breakthrough

Monitor and analyze usage statistics

Training program

• Position your mobile project
  • Mobile sites, Dedicated Apps or Responsive Design? Choose between WebApp or mobile application in a store.
  • Define the objectives: customer acquisition, loyalty, financial, brand.
  • Define the target: customer profile.
  • Choice of platform: mobile, tablet, store.
  • Context: coupling with a website, customer service.
  • Analyze the competition.
  • Identify your strengths and weaknesses using the SWOT technique.
• Define the specifications
  • Functional specifications.
  • Optimize MOE/MOA collaboration.
  • Graphic charter specifications, technical constraints.
  • Opt for Responsive Design: the questions to ask yourself.
  • Performance and conceptual impact.
  • Surprise by taking into account technological innovations.
• Understand the specificities of tactile ergonomics
  • Ergonomics criteria for a touch interface and events.
  • Rule for evolving the ergonomics and functionalities of a website towards mobile.
  • Differences between mobile and tablet ergonomics.
  • Definition of content: home page, editorial, products, catalogs.
  • Navigation components.
• Successfully transitioning to Responsive Design
  • Understand the mechanisms of Mobile First.
  • Know how to redefine functionalities depending on the terminal.
  • Graphical components: navigation, forms, tables, search, filters, input, progress indicators.
  • Know how to test a mobile environment.
• Successfully transitioning to Responsive Design
  • Understand the mechanisms of Mobile First.
  • Know how to redefine functionalities depending on the terminal.
  • Graphical components: navigation, forms, tables, search, filters, input, progress indicators.
  • Know how to test a mobile environment.
• Statistical monitoring and mobile performance
  • Traffic and download statistics.
  • Put usage metrics to improve navigation and better understand user expectations.
  • Measure the performance of your application.
  • Check the suitability of the design according to the constraints (networks, terminal).
• Know how to innovate and evolve your application
  • Take advantage of versioning to understand the innovations and specificities of mobiles and communicating objects.
  • Know how to reposition your offer according to mobile developments and validation constraints.
  • Innovate and create buzz by taking advantage of new technologies.
  • Better target the offer based on the customer's geolocation.
  • Disconnected mode, comfort or constraint? ot