Description
On average, 40% of visitors arrive on your site via a search engine like Google. This training in SEO, SEA, SMO will help you increase the number of visitors to your site by improving its visibility and positioning on search engines.
Who is this training for ?
For whom ?Website manager, webmaster, webmarketer. In charge of marketing and communication. Web project manager. Anyone in charge of the internet referencing of their company's site.
Prerequisites
Training objectives
Training program
- Identify the SEO issues
- Increase the visibility and audience of a website.
- Identify the players, tools and impact of Google.
- Search methods on the Web.
- Compare the strengths and limitations of SEO, SEA and SMO.
- Define your natural SEO strategy The keys to the SEO strategy: targets, content, objectives.
- SEO editorial strategy: tree structure and categories.
- Lexical field and choice of keywords.
- Analyze the current effectiveness of the site's SEO.
- The technical factors that favor or block SEO.
- Decipher the SEO strategy of competitors.
- Optimize your site for mobile search.
- Understand the issues around updates: Panda, Penguin, Pigeon, Hummingbird or Phantom.
- Define your SEA sponsored links strategy The sponsored links model: criteria and relevance. Define your SEA strategy: objectives, targets, budget, period. Determine your SEA media plan.
- Manage your SEA campaign: budget, auctions, profitability.
- Decipher competitors' SEA strategy.
- Optimize SEA, SEO synergies.
- Practical application
- Audit your SEO.
- Define your SEO, SEA referencing strategies.
- Choice of tools to monitor the effectiveness of actions.
