Description

Video is an essential element of the digital marketing mix. Previously reserved for very specialized profiles, video production is now accessible to everyone. This very practical training will allow you to produce short videos of professional quality to enrich your digital communication.

Who is this training for ?

For whom ?

Communication managers, community managers and anyone wishing to familiarize themselves with making videos for the web.

Prerequisites

Training objectives

Design a video project from the initial idea to writing a precise scenario

Master the technical aspects of producing a video for the web

Film and edit a short video

Broadcast a video on different digital media

Training program

• Design a video project
  • Know the technical production environment: the digital video workflow.
  • Define the objectives, type of content and duration of the project.
  • Write a note of intent: the tone to adopt, the style, the main elements.
  • Write the scenario and the storyboard: describe and show the precise content of the project.
  • Practical work Create a design file for an institutional short film project.
• Design a video project
  • Know the technical production environment: the digital video workflow.
  • Define the objectives, type of content and duration of the project.
  • Write a note of intent: the tone to adopt, the style, the main elements.
  • Write the scenario and the storyboard: describe and show the precise content of the project.
  • Practical work Create a design file for an institutional short film project.
• Take photos and sound
  • Know the technical aspects of video images: resolutions, image ratios, recording rates.
  • Adjust the camera: access manual settings when shooting of point of view.
  • Know the different types of shots: scales, points of view, movements.
  • Master the composition of the shot through framing.
  • Know and know how to choose the different sound recording equipment according to each situation.
  • Practical work Handle the camera and its accessories (stand, microphone) in different situations: interviews, illustration plans, reporting.
• Make a video edit
  • Prepare editing: transfer of sources, archiving, classification of sources and project files.
  • Drop: viewing rushes and choosing shots.
  • Proceed during editing: cut, shorten, lengthen and move a clip in the timeline.
  • Insert titles, effects and transitions.
  • Mix the sound: adjust the volumes of several tracks , move a sound track, add and mix music.
  • Practical work Edit the images shot during the practical work with the camera into a film of a few minutes.
• Export and stream a video
  • Choose the type of export: format, codecs.
  • Master the main export settings.
  • Know the main online distribution platforms and how they work .
  • Practical work Experiment with the different export possibilities, analyze their differences and put the edited film online.