Description

Define, structure and manage a Business Plan. Build the marketing and technical components and establish financing (management and accounting tools). Evaluate its impact, its feasibility, plan fallback plans and abandonment costs. Design marketing and commercial communication arguments.

Who is this training for ?

For whom ?

Creators or buyers of activities, business managers, product managers, business unit directors, profit center managers, financial executives, operational managers...

Prerequisites

• No special knowledge.

Training objectives

Formalize your ideas and project into an economic model

Structuring the writing of your business plan

Develop a business plan in different parts: financial, technical and marketing

Know how to present your business plan and communicate its distinctive elements and its value

Acquire a critical look at your business plan and know how to be objective about its feasibility

Training program

• Usefulness and objectives of the Business Plan
  • The formalization of ideas, of the strategic vision.
  • The positioning of the project.
  • The definition of the economic model.
  • The figures financial resources.
  • Obtain financing at the investment and operational level.
  • Find associates, industrial, commercial partners.
  • Have a tool to monitor and manage the project.
  • Practical work Description of the different types of economic model.
• Structuring the Business Plan
  • The standard plan.
  • Adaptation to the specificities of each person.
  • The ordering of the writing.
  • The different contributors.
  • Case study A real estate project.
• Construction of the Business Plan
  • The project leaders.
  • The Marketing part: the offer, positioning, pricing, sales estimation.
  • The technical part: the investments, procurement, organization, human resources.
  • The financial part: the balance sheet and the forecast income statement, the break-even point, the ROI.
  • Work practices Use of different sales estimation methods.
• Critical analysis of the Business Plan
  • The identification of key success factors and risk factors.
  • The definition of fallback plans.
  • The implementation of simulations and the evaluation of their impact.
  • The diagnosis of feasibility and sustainability.
  • The cost of abandoning the project.
  • Case studyr nCritical analysis of a Business Plan: key points of clarity, missing information.
• Critical analysis of the Business Plan
  • The identification of key success factors and risk factors.
  • The definition of fallback plans.
  • The implementation of simulations and the evaluation of their impact.
  • The diagnosis of feasibility and sustainability.
  • The cost of abandoning the project.
  • Case studyr nCritical analysis of a Business Plan: key points of clarity, missing information.
• The “sale” of the Business Plan
  • Highlighting the distinctive elements and the intrinsic value of the project.
  • Proof of the solidity and reliability of financial estimates.
  • Formalization : the form and the content, create an impactful and communicating document.
  • Oral presentation: the types of presentation, the levers to activate to obtain conviction, support.
  • Practical work Simulations of oral presentation of your business plan to a bank.