Description

This training will teach you how to create a newsletter whose content and formatting can be faithfully rendered by email routers. You will discover the constraints specific to creating and sending newsletters, as well as the legal, editorial and graphic aspects.

Who is this training for ?

For whom ?

This practical course is aimed at all newsletter designers.

Prerequisites

Training objectives

Design an HTML/CSS template

Structure the textual content respecting the rules of writing for the Web

Master the legal aspects concerning unsubscription

Know the parameters for sending a newsletter

Training program

• Introduction: importance and challenges of the newsletter
  • What is a newsletter?rnSpecial features of the newsletter, the issues.
  • The newsletter and the website.
  • Demonstration rnPresentation of different newsletter models.
• Construction du gabarit (HTML/CSS)
  • Reception of the graphic model, graphic issues, use of pre-existing templates.
  • Preparation of the integration and organization of the project.
  • Specific constraints: routers messaging (webmail).
  • HTML, CSS, WYSIWYG editor (Dreamweaver).
  • Construction of the structure of the newsletter in the form of tables (use of the corresponding HTML attributes) .
  • Newsletter design (styles integrated into HTML tags).
  • Tests and rendering on mobile devices.
  • Practical work Construction of a simple newsletter template from a template with graphic elements provided.
• Editorial content
  • Web writing techniques, placement of text on screen.
  • Title and paragraphs.
  • Images, links.
  • Taking accessibility into account.
  • Practical work Structuring a standard paragraph respecting the rules of writing for the Web using textual elements provided.
• Judicial aspects
  • Subscription management, subscription and unsubscription process.
  • Recipient files, the LCEN law.
  • Best practices, netiquette, archiving of newsletters.
  • Practical work Use of subscription and unsubscription processes.
• Sending the newsletter
  • The different technical possibilities.
  • Why hire an external service provider to manage the sending of the newsletter?rnThe risks of spam, the different precautions to take before sending.
  • Prepare the sending of the newsletter, the tests.
  • Analysis of feedback statistics, satisfaction survey, tracking.
  • The different offers from service providers 'sending newsletter (mailer).
  • Practical work rnPreparation of the file containing all the constituent elements of the newsletter until sending to the remote server via ftp.
  • Tests.