Description

Social networks are relevant tools for recruitment provided you know their characteristics and advantages. This training will show you how to integrate your digital strategy into your HR practices, choose your networks, write your ads and find the desired profiles.

Who is this training for ?

For whom ?

HR managers, recruitment managers, communications directors, marketers, HR and recruitment firms.

Prerequisites

Training objectives

Integrate a digital strategy into your recruitment practice

Make the link between recruitment and company values

Write your ads and find the desired profiles

Know the characteristics and advantages of social networks

Make yourself visible and distribute ads on the networks

Training program

• Develop your recruitment strategy
  • Respect recruitment law.
  • Integrate diversity and non-discrimination into your practices.
  • Know the stages of recruitment by following the fair recruitment method .
  • Define the job profile.
  • Practical work Creation of an essential skills grid.
• Make the link between recruitment and company values
  • Use the employer brand as a recruitment strategy.
  • Map the company's values: stated and real.
  • Identify its competitive advantages.
  • Recruitment, the link with mobility.
  • Positioning on social networks.
  • Practical work Work on its values ​​and presentation of concrete actions in relation to these values.
• Write a compelling job offer
  • Know the legal aspect of a job offer.
  • Present your company on your site, on the Web, on networks.
  • Implement before his company, the missions.
  • Give all the elements to the candidates so that they can respond to an advertisement.
  • Practical work Creation of an advertisement according to the rules art.
• Search and target candidates on social networks
  • The main paid and free channels.
  • Traditional tools: job boards, CV libraries.
  • The Cloud Recruitment.
  • Use recruitment tools monitoring.
  • Target candidates on LinkedIn and Viadeo.
  • Paid solutions from LinkedIn and Viadeo.
  • Practical work Familiarization with the tools (operators booleans in Google, LinkedIn, Viadeo, RecruitEM).
• Manage your presence on social networks to optimize your job offer
  • Make yourself visible on LinkedIn and Viadeo: company page, status, events.
  • Publish your ads for free on specialized networks and sites (Beepjob).
  • Twitter to recruit: how it works, the key words.
  • Go further by creating bridges during events, trade fairs.
  • Social Games and Serious Games in the recruitment process recruitment.
  • Practical work Creation/optimization of LinkedIn and Viadeo profiles.