Description

A cross-functional function par excellence, the innovation manager is at the crossroads of strategic, marketing, technical and commercial issues. He is a network manager whose role is to ensure the interface between decision-makers and operational teams: he helps operational staff to implement the innovation strategy, he reports and defends the proposals emanating from operational entities to the decision-makers, it instills a culture of innovation in all the workings of the company. The first part of the training allows you to discover the innovation process within which innovation projects will emerge. The second part defines the approach and tools for analyzing trends from the market, technologies and digital, to define its innovation strategy and to transform it into new business fields. The third part allows you to transform the intentions resulting from the innovation strategy into concrete ideas by using the appropriate creativity tools. The last part provides the innovation manager with the keys to identifying innovation relays in his environment, adopting the right behavior towards the different stakeholders and supporting the changes brought about by innovation. Whether he is appointed or reveals himself through his natural leadership, whether he evolves in an industrial or service environment, the innovation manager needs to equip himself with a toolbox to succeed in the challenge of Innovation.

Who is this training for ?

For whom ?

Collaborator and manager entrusted with missions relating to the implementation of innovation. Future innovation manager. Innovation project manager.

Prerequisites

Training objectives

Appropriate the 'technical' and 'behavioral' toolbox

Implement and manage the innovation process

Define the innovation strategy and new markets

Play an active role in monitoring and foresight activities

Bring out the creativity of the teams involved in innovation

Transform ideas into concrete applications

Support changes linked to the disruption brought by innovation

Have a global and systemic vision to ensure your role as a cross-functional manager

Training program

• Remote activity To illustrate a contribution of knowledge: a video
  • 'Solve a problem in 3 steps'.
• Share the fundamental benchmarks of innovation
  • Sharpen your vision: differentiate creativity, invention, innovation; identify the different natures and typologies of innovation: from incremental to disruptive; understand the ecosystems that promote innovation.
  • Create the 4 conditions for innovation: direction, culture, approach, openness.
  • Self-diagnose your company's innovation capabilities.
• The innovation approach and its tools
  • Experience the entire innovation process in 'accelerated' mode with the I-Quest simulation game.
  • Discover the key phases of an innovation process (the innovation pipeline 'innovation, Design Thinking).
  • Experiment with the activities to be carried out and the tools in each phase of the process: pose the creative challenge; generate original ideas; define innovative concepts; development.
  • Simulation scenario to immerse yourself in the innovation process
• Monitoring for innovation
  • Build and activate your multichannel monitoring plan.
  • Use the levers of open innovation to detect emerging needs and technologies.
• The digital revolution at the heart of strategic disruptions
  • Panorama of disruptions induced by digital: technologies, uses and business models.
  • Move from the logic of products and services to a logic of customer experience thanks to digital
• Generate strategic fields of innovation
  • Question your representations.
  • Locate discontinuities in the environment.
  • Take inspiration from consumer or customer insights.
  • Monitor new behaviors during the customer journey, with respect to the overall product.
  • Evaluate the company's key skills.
  • Build it. 'roadmap' and the business model of innovation.
  • Scenario Case studies: Innovation strategies.
• Remote activity
  • To benefit from the contributions of an expert on a theoretical or practical point: a 'Frugal innovation' expert.
• Acquire the key concepts of creativity The 'DC tide'.
  • The 'OFF button'.
  • The 4 phases of the creative process.
  • Initiate creative work effectively.
• Practice 16 tools for generating and sorting ideas
  • 4 techniques for warming up before creative work.
  • 4 techniques for posing the problem to be addressed.
  • 4 techniques for generating ideas.
• Facilitate a creativity meeting
  • Successfully prepare for a creativity meeting.
  • Set up a creativity group.
  • Share the rules and stimulating attitudes.
  • Bring out original ideas from the group.
  • Transform ideas into concepts.
  • Scenario Role play: lead a creativity session.
• Establish the organization adapted to innovation projects
  • Choose the organization best suited to innovation projects: from the waterfall cycle to the agile model.
  • Implement agile values ​​in your innovation projects.
• Supporting change induced by innovation projects
  • Support the transformation of the innovative company: assess the impact of changes; understand stakeholder issues and anticipate attitudes towards innovation; target your action strategy with the attitude matrix/ influence; use 4 levers to remove resistance.
  • Understand and accelerate the adoption curve of innovations by customers.
• Managing uncertainty
  • Understand the behavior of individuals in the face of uncertainty.
  • Determine the individual and collective conditions for risk-taking.
  • Create trust despite uncertainty .
  • Scenario Simulations: Managing change and experiencing an agile project workshop.
  • Evaluation of acquired knowledge