Description

Event communication is one of the critical tools for the company. If successful, it allows you to get closer to your customers, your employees and your shareholders. Today it integrates digital into its actions. During this training, you will master the key stages, from upstream organization to evaluating the impact of an event. You will take into account the challenges of event communication in the digital age.

Who is this training for ?

For whom ?

• Responsible and responsible for communications.
• Responsible for event communications.
• Collaborator of marketing services.
• Communication assistant.

Prerequisites

• None.

Training objectives

Determine your event communication strategy

Master the key stages of organization upstream to the final impact of an event

Integrate new digital challenges and tools

Training program

• Define your event communication strategy
  • Validate the opportunity to organize an event.
  • The different types of events: choose the event.
  • Identify the issues and expected returns: define the targets: the I.A.C. method; define the objectives; define the means of communication according to the targets (social networks, e-mailing, etc.).
• Prepare your event
  • Identify and manage material constraints.
  • Establish a reverse planning of event communication actions.
  • Define a list of speakers.
  • Identifying a suitable location: the conditions for success
• Succeed in your communication around the event
  • Prepare and send invitations, targeting distribution channels.
  • Monitor responses and follow up.
  • Choose the right media: the documents to submit to participants.
  • Integrate digital: full player in the event: smartphones and participants.
  • Check before the day: signage; reception; ..
• Manage the day of the event
  • Receive speakers: welcome guests or visitors; make yourself available to take into account special requests.
  • Ensure Public Relations.
  • Assume your role as coordinator with company representatives
• Evaluate the 'fallout' of the event
  • Measure the 'image', commercial impact.
  • Measure the 'omnichannel' impact.
  • Consolidate your database with a view to a sequel.
  • Prepare a sequel.
  • Promote the event internally and on the company's social networks.
  • Evaluation of the transfer of acquired knowledge to validate the implementation in a work situation