Description

You are required to rework and lighten texts written by others. How to shorten and re-write without betraying? How to reformulate instructions and communicate in a simple way documents designed by others? What stylistic resources can be used to gain dynamism? Throughout this operational training, you will practice rewriting techniques in order to restore the information in a text in a clear style adapted to its reader.

Who is this training for ?

For whom ?

Communications officer. Communications manager in charge of press services or company newspapers. Internet/Intranet site manager. Press Officer. Anyone who has to reread and rewrite texts for their business or service.

Prerequisites

None.

Training objectives

Shorten a text without distorting its point

Estimate the possible enrichments of a text

Improve the quality of a text both in substance and form

Group and prioritize information

Create boxes

Training program

• Before the face-to-face
  • The training program Expand all Collapse all A self-diagnosis.
• General principles of rewriting
  • Identify the principles of rewriting: Why rewrite a text? Learn to cut or extend an article: evaluate the necessary cuts; estimate the possible enrichments of a text.
  • Distinguish the essential of the accessory concerning the information to be transmitted.
  • Improve the form, content and readability.
  • Check the qualitative value of the information transmitted.
• Respect the editorial style Adapt to the level of language that is appropriate according to your communication objective. Rewrite with clarity and conciseness without distorting.
  • Work on 'attacks' and 'falls': 'Boost' your style.
  • Take care of punctuation.
  • Create 'full' and encouraging titles.
• Restructuring an article
  • Identify weaknesses in the construction of an article.
  • Construct the outline of an article or a press kit.
  • Create titles and add intertitles.
  • Hook the reader.
  • Create boxes.
  • Make a scientific and/or technical text accessible to its readership.
• Rewriting for the web: from paper to screen Identify the specific rules of writing for the web. Rewrite paper content to put it online.
  • Understand the specificities of the structure of a web page: adapt the information on an internet/intranet site.
• After face-to-face, implementation in a work situation
  • Weekly advice to implement your action plan.