Description

The Marketing Techniques & Merchandising training aims to equip participants with the skills necessary to excel in the fields of sales, marketing and merchandising and will take place over a fixed period and will include varied modules covering the essential aspects of marketing and merchandising.

Who is this training for ?

For whom ?

This training is open to all audiences.

Prerequisites

This training program does not require any particular prerequisites.

Training objectives

Equipping participants with the skills needed to excel in sales, marketing and merchandising

Training professionals capable of understanding market needs

Developing effective sales strategies

Optimizing product presentation in an environment commercial

Training program

• What is merchandising?
  • History and definition
  • Merchandising approach
  • Databases
  • Merchandising professions
• Concept magasin (macro merchandising)
  • Main purchasing behaviors
  • COS (Land Occupancy Coefficient)
  • Product universe
• Implementation of product families
  • Distribution of “linear meters on the ground”
  • Position of product families
• Optimization of the offer
  • Assortments
  • Geomerchandising
  • Management merchandising ratios
• Implementation of products (micro merchandising, rules)
  • Notion of facings by product
  • Product implementation
• Seductive merchandising
  • Seductive merchandising
  • PLV
  • ILV
• Theory
  • Sales
  • What is sales?
  • Person to person sales
  • Interests of techniques
  • The seven stages of the sales cycle
  • Identify potential customers and know how to listen to them
  • Know your product
  • Respond to objections
  • Close the sale
  • Build customer loyalty
  • Overcome rejection (frustration)
  • Top mistakes and qualities of a salesperson
  • Sales and mass distribution
  • A little history of mass distribution
  • Different professions
• Personal development
  • Optimize your appearance
  • Techniques