Description
A successful site is one that is consulted intuitively. This training will help you organize information in a logical and rational way. It will allow you to design or improve the ergonomics of your site in order to make navigation simple, pleasant and accessible.
Who is this training for ?
For whom ?Website manager, web project manager, graphic designer, webmaster, web designer. Digital communications manager, communications manager. Digital marketing manager. Anyone who designs and improves a website or works with a UX designer or a web agency.
Prerequisites
Training objectives
Training program
- Aim for the quality of the ergonomics of a site
- Web Identify the behavior of Internet users.
- The principles of ergonomics and UX design.
- Define objective evaluation criteria.
- Analyze navigation processes.
- Know the key success factors of a site.
- The main mistakes to avoid.
- Improve organization and interface
- Navigation and reading contract.
- Visual identity and ergonomics: the importance of the home page.
- Develop a navigation charter.
- Know how to structure your information.
- Determine your heading.
- Develop your functional masks.
- Offer the best tools.
- Integrate the notions of identification, location and orientation.
- Key concepts and tools of UX design Define personas, design the sheets.
- The card sorting method.
- Brainstorming and six-to-one.
- User groups and A/B testing.
- Optimize navigation and content management
- Texts/photos: the keys to navigation.
- Text links: naming rules.
- Data relationship and indexing.
- Use of different media: texts, photos, infographics & videos.
- Learn the graphic rules The basics of composition.
- Colors and their influences.
- Shapes for navigation.
- Graphics for ergonomics and UX.
- Improve accessibility
- Take into account legislation on digital accessibility.
- Comply with WC standards.
- Adapt content for visually impaired people.
