Description

This seminar will provide you with the knowledge necessary to understand Web 2.0. It details the collaborative practices conveyed by this concept in order to identify their potential for the company and will analyze the associated tools Wiki, RSS, etc. with a particular focus on corporate social networks.

Who is this training for ?

Web/intranet project manager, HR manager, communications manager, manager.

Training objectives

Training program

• Definition of Web 2.0
  • Innovative concepts in relation to the Web 1.
  • 0.
  • Should we really be talking about technological disruption?
• Web 2.0 application base
  • New user interfaces.
  • Main contributions: integration of applications on the client workstation.
  • Alternatives: XHTML/Ajax, Flex, Silverlight, Widgets.
  • Architectural model promoted by Web 2.
  • 0.
  • REST/SOA approach.
  • Provision of services via Open API (photos, geolocation.
  • ).
  • Exchange formats: RSS, Atom, JSON.
  • Security model.
  • Transversal services.
  • Single sign-on: OpenID, Facebook Connect.
  • Other services: Open Social, Open Stack.
  • Micro-formats.
• Web 2.0 applications, their contribution
  • Personal productivity environment: use of RSS feeds.
  • Preference management tools.
  • Blogs.
  • Digital reputation management.
  • Interest networks: social bookmarking.
  • Tagging mechanisms.
  • Recommendation engines.
  • Crowdsourcing
  • Wikis.
  • Availability of application platforms.
  • Web collaboration solutions.
  • Mashups: the alternative to portals integration.
• Impacts on web projects
  • Accessibility constraints.
  • Referencing.
  • Technological choices.
  • Risks linked to Ajax-based development.
  • New developments in project management: SCRUM, poker planning.
• Social networks in business
  • Principle.
  • Status: use by country, by CSP, by suppliers.
  • Connect to a social network.
  • Main platforms.
  • Positioning of public and target social networks.
  • Succession of generations in companies: baby boomers, generations X and Y.
  • Motivations.
  • Need for innovation.
  • Hinderances of traditional management.
  • Adaptability models according to G.
  • Hamel.
  • Typology of social networks: four types of social networks incorporating the principles of adaptability.
  • Use cases.
  • Main functionalities of a social network: member functions, links and groups.
  • Implementation models.
  • Groupware product offers: Microsoft, IBM, Google.
  • Offers?" Pure Player "?.
  • Social application integration platform offers.
  • State of the art of available solutions: hosted, SaaS, etc.