Description
Digital is today at the heart of marketing and communication; managers and project managers must interact with agencies and IT departments. However, they do not always have the technical knowledge of the digital environment allowing them to clearly express their needs or evaluate the feasibility of a project.
Who is this training for ?
For whom ?
Marketing and digital communications manager. Product manager, marketing project manager, digital project manager.
Prerequisites
None.
Training objectives
Training program
- Before the face-to-face
- A self-diagnosis.
- Digital: an inventory
- Artificial intelligence, Blockchain, Big Data,… impactful technologies.
- The web (surface web, deep web, dark web) and the cloud (SaaS, StaaS, PaaS, IaaS, etc.).
- Server architecture and protocols (dynamic web, frameworks, IP, http, SSL).
- Algorithms: principles and uses.
- The technical elements of a web page
- Languages (HTML, XML, CSS, Javascript).
- Construction of a web page (Head, Body), HTML tags.
- Responsive vs Adaptive Design.
- CMS (WordPress, Joomla, Drupal, ...).
- The technical jargon of developers.
- Digital formats in practice
- Texts: know how to write correctly and SEO-oriented.
- Images: formats and uses (jpg, gif, png, ...), maximum weight, file naming,.. .
- Videos: compatible formats and their integration (mp4, ogv, webm), external videos (Youtube, etc.).
- Files: formats and uses, naming , metadata.
- Digital marketing tools
- SEO strategies and tools (SEO, SEA, SEM).
- The vocabulary of statistics (Analytics).
- Platforms: CRM, DMP, Datalake, ...
- Marketing automation.
- After face-to-face, implementation in a work situation
- A strengthening program "One challenge per week for 7 weeks".
