Description

Low Cost creates new leaders and pushes historical players to transform. This training will present to you the advantages of a Low Cost strategy, it will allow you to rethink its marketing and will highlight the key success factors of this type of strategy.

Who is this training for ?

For whom ?

Product, market, group manager and marketing manager wishing to specialize or anyone moving towards a marketing function.

Prerequisites

Training objectives

Define a viable Low Cost strategy

Lead the adoption of the Low Cost model in your company

Resist the arrival of a Low Cost competitor

Draw inspiration from key success factors to implement and launch a strategy Low Cost

Strengthen its capacity for innovation to achieve its objectives

Integrate the Internet into the development of a Low Cost strategy

Training program

• The benefit of a Low Cost strategy
  • Understand consumer change.
  • Support a Low Cost approach by simplifying your offering.
  • Take inspiration from the application of Low Cost to some sectors.
  • Discern the disruptive innovation at the heart of the Low Cost model.
  • Know the fundamental principles.
  • Examine the criticisms of this model.
  • Collective reflection Comparison between a classic Business Model and a Low Cost.
• Rethink your marketing mix through the prism of Low Cost
  • Break the rules of the game of existing models.
  • Inventory the characteristics of the Low Cost product or service.
  • Analyze Low Cost pricing systems.
  • Think about Low Cost distribution methods.
  • Communicate in the time of Low Cost.
  • Gather favorable conditions for the implementation of Low Cost in a market .
  • Case study The marketing mix of historical players in the Low Cost model.
• Facing the arrival of a Low Cost competitor on your market
  • Ask the right questions and consider recourse.
  • Retaliate by countering the new player on its own ground.
  • Organize around a subsidiary full share.
  • Improve the value proposition of your product/service.
  • Satisfy the expressed needs of customers.
  • Project yourself into the near future and anticipate new Low Cost opportunities.
  • Collective reflection How to create value against a Low Cost competitor?
• The key success factors of a Low Cost strategy
  • Attract the customer's attention immediately.
  • Develop a radically low price offer.
  • Focus on the essentials in terms of the products/services offered.
  • Set up an alternative distribution method.
  • Learn the art of generating "free media" for your communication.
  • Establish an organization agile and short.
  • Identify the keys to low cost business success.
  • Practical work Rethink your offer and your marketing mix according to the rules that an actor must respect Low cost to succeed.