Description

Social networks are relevant tools for recruitment provided you know their characteristics and advantages. This training will show you how to choose your networks, write your ads, and find the desired profiles.

Who is this training for ?

For whom ?

HR managers, recruitment managers, communications directors, marketers, HR and recruitment firms.

Prerequisites

Training objectives

Know the characteristics of social networks to recruit

Target candidates on LinkedIn and Viadeo

Make yourself visible on social networks

Recruit with Twitter

Training program

• From the origins of the Web to today
  • The change in modes of communication.
  • The developments of the Web 1.
  • 0 to the collaborative Web.
  • Digital identity and e-Reputation.
  • Practical work Interests of a search on the Web.
  • "Googling" and "Googling" a candidate.
• Identify the advantages of social networks for recruiting
  • The main typologies of social networks.
  • Social networks and Milgram's theory.
  • Company positioning strategies on social networks.
  • Using the employer brand as a recruitment strategy.
  • Practical work Reflection on the useful uses to put in place.
  • Description of a strategy presence from a recruitment perspective.
• Search and target candidates on social networks
  • Traditional tools (job boards, CV libraries,.
  • ).
  • What is Cloud Recruitment?rnUse monitoring tools.
  • Target candidates on LinkedIn and Viadeo.
  • Paid solutions from LinkedIn (Talent Finder) and Viadeo (Viadeo Recruiter).
  • Practical work r nFamiliarization with the tools (Boolean operators in Google, LinkedIn, Viadeo, RecruitEM).
• Manage your presence on social networks to optimize your job offer
  • Make yourself visible on LinkedIn and Viadeo (company page, status, events.
  • ).
  • Publish your ads for free: Facebook, LinkedIn, Viadeo, Twitter, Pinterest, specialized sites (beepjob).
  • Go further by creating bridges during events, trade fairs.
  • Social Games and Serious Games in the recruitment process.
  • Practical work Creation/optimization of LinkedIn and Viadeo profiles.
  • Use of the Hootsuite tool.
• Twitter: new recruiter tool
  • Know how to tweet and know its uses.
  • Create and personalize a Twitter profile.
  • Ensure effective monitoring and distribute your announcements.
  • Practical work Practice of Twitter and Hootsuite, social media management tool.
• Present your recruitment offer
  • Copywriting, mistakes to avoid.
  • Legal rules of writing.
  • Enhance your offer by linking it to your employer brand.