Description

The inevitable transformation of the company towards digital gives rise to a new function, that of Chief Digital Officer. His mission: that of a conductor who must organize the shift into a new world, where the rules of the game are no longer the same.

Who is this training for ?

For whom ?

Business leaders, managers and anyone involved in the digital transformation of their business.

Prerequisites

Training objectives

Understand the impacts of the new digital world on business models and company professions

Characterize the behaviors, skills and tools necessary for the development of a digital strategy

Understand the role of the Chief Digital Officer in the digital transformation of his company

Identify the skills required to perform this role

Training program

• Societal evolution in a profoundly changing world
  • The infrastructure of this new world: technical characteristics and perspectives.
  • The actors in this new world and their balance of power.
  • Anthropological study of Digital Natives : their attitudes and behaviors.
  • The digital enterprise: its definition, its architecture and its risks.
• The reorganization of company business models
  • 7 billion consumers: every connected human is a potential customer.
  • The customer, their ubiquity and their multiple points of contact with the company.
  • Customer focus and customer experience.
• New organizations and new professions
  • The impact of developments on the value chain.
  • Purchase, supply chain, delivery and service.
  • The new enterprise architecture.
  • The Darwinian adaptation of companies.
  • Digital strategies: adaptation, metamorphosis, symbiosis...
• Update on the digital transformation of businesses
  • Observatory: analysis of multiple examples
  • The actors of the transformation.
  • The typology of adaptations.
  • Co-... crowd -... Long Tail and robots.
  • Big Data, Data Analysis and Predictive Power.
• A new function to encourage entry into this new world
  • Identify the issues and expectations of general management.
  • Improve customer knowledge and experience.
  • Introduce a digital culture into the company.
  • Improve operational efficiency.
  • Foster permanent innovation and agility.
  • Structure an agile, multi-platform and multi-device information system.
  • Watch, absorptive capacity and Fab Lab.
• Identify the skills required for this new role
  • The CDO: a catalyst at the crossroads of the CMO, CIO, COO and CRO functions.
  • Characterization of key skills based on the analysis of numerous examples.
  • Technical and human skills.
  • Critical success factors.
  • Perspectives on the evolution of this new role.