Description

Facebook and Twitter are among the most used social networks. Mastering the different uses and formats specific to the animation of your communities is essential for effective and targeted communication. You will delve deeper into their specific features and advanced functionalities.

Who is this training for ?

For whom ?

Managers and managers of Marketing and Communication, Human Resources, Customer Relations.

Prerequisites

Training objectives

Know how to define your communication strategy on Facebook and Twitter

Understand the challenges of Facebook and Twitter for business communication

Enrich your Facebook page and know how to manage your community

Develop your influence and visibility with Twitter

Training program

• Identify the challenges of Facebook for business communication
  • The potential of Facebook and its operating principles: Post, Like, Share.
  • The impact of 'Reach' on the visibility of its publications.
  • The choice of model: profile, group or page.
  • Exercise: Benchmarking of competitors.
• Understanding the Twitter phenomenon
  • The specificities and impacts of Twitter.
  • The composition of a tweet: format, symbols, shortcuts.
  • Vocabulary: followers, hashtags.
  • Exercise: Familiarization with Twitter's own writing.
• Define your communication strategy
  • Define your objectives: customer relations, prospecting, employer brand, sales.
  • Measure the impacts on the organization.
  • Define your KPIs: ROI, ROE, ROA.
  • Exercise: Define your presence strategy on Facebook and Twitter.
• Create and enrich your Facebook page
  • Create and personalize your page.
  • Manage the distribution of your publications.
  • Use advanced features.
  • Practical work r nCreation and personalization of your Facebook page, programming of publications.
• Manage your Facebook community
  • Know good practices on Facebook.
  • Know how to moderate and engage in conversation.
  • Optimize the visibility of your publications.
  • Circumvent the drop in Reach with paid campaigns.
  • Demonstration Discover paid campaigns.
• Know how to tweet
  • Know the main features, golden rules and good practices of Twitter.
  • Personalize your Twitter profile.
  • Optimize the distribution of your tweets.
  • Exercise: Learn to tweet.
  • Personalize your profile.
• Expand your influence and visibility with Twitter
  • Search for useful or influential profiles.
  • Optimize the management of your Twitter account.
  • Increase the visibility of your tweets: sponsored tweets.
  • Organize a LiveTweet to host an event.
  • Exercise: Find profiles, identify effective hashtags, create lists.
• Ensuring effective monitoring using Twitter
  • Organize your monitoring flows.
  • Use advanced search functions.
  • Practical work Creating monitoring workflows.