Description
'Mobile first'. mobile first is the watchword of digital application designers. Mobile and tablets have become the main entry points to the web and social networks. Beyond the variation of the website for smartphones, companies today develop adaptive sites thanks to responsive design or create their own applications for mobiles and tablets. This training will help you design and manage your mobile and tablet projects.
Who is this training for ?
For whom ?
Mobile project manager. Web manager, web marketer, web master. Manager, marketing and/or communications executive in charge of managing a website or a mobile application.
Prerequisites
Knowledge of the Web, HTML and CSS is a plus.
Training objectives
Training program
- Understanding the mobile ecosystem
- History, players and their strategy - Apple, Google, Microsoft, mobile operators.
- Understanding the Mobile Revolution.
- Distinguishing potential mobile applications (utilities , content, geolocation, M-Commerce...).
- The key figures.
- Identify mobile technologies
- Strategic issues and differences between mobile site and application.
- Budget management, cost evaluation.
- Development modes: native; hybrid; cross-platform frameworks.
- Server-side operation; APIs.
- Understand the specificities of the sites
- Mobile Internet Approaches: Mobile friendly, Mobile optimized, Responsive design and Adaptive Design.
- Web technologies HTML, CSS, Javascript.
- Advanced functionalities of HTML.
- Mobile design and ergonomics The design approach
- Mobile First.
- Golden rules of mobile usability.
- Mobile user experience (UX) and iOS / Android specificities.
- Introduction to Material Design.
- App and mobile site design.
- Manage the project in Agile mode
- Think mobile and agile.
- Create a mobile project team.
- Manage service providers or internalize development.
- The specificities of mobile projects.
- The particularities related to tablets.
- Testing methodologies and quality.
