Description
Companies are increasingly using e-mailing to inform their customers or employees. To retain Internet users and transform your newsletter into a real online event, numerous graphic, technical and legal editorial rules must be taken into account. This newsletter design training gives you the knowledge to meet these constraints and create impactful newsletters and e-mailings.
Who is this training for ?
For whom ?
Responsible and responsible for communications. Marketing manager and collaborator. Internet/Intranet manager, editor and editorial manager. Web manager, webmaster. Anyone creating newsletters.
Prerequisites
None.
Training objectives
Training program
- Approach the design of your newsletter from a media perspective
- Identify the typology of newsletters.
- Integrate the newsletter into a global communication strategy.
- Define the communication objectives of your newsletter (internal or external communication) .
- Work on an acquisition strategy and comply with current legislation (GDPR).
- Identify the expectations of your target (study of personas).
- Develop the editorial strategy for your newsletter
- Define an editorial promise and choose a specific name.
- Create and plan a recurring meeting and an editorial schedule.
- Choose the key messages to communicate to using a typical matrix.
- Write the content
- Create reading levels and highlight the text.
- Work on the semantic field and the register of emotion.
- Write for your targets.
- Format and design your newsletter
- Ensure the ergonomics of the newsletter: technical constraints of display and layout.
- Optimize your landing pages.
- Choose your best solution adapted: platforms, CRM, service providers.
- Make your newsletter accessible through audio.
- Ensure the distribution of your newsletter and manage your performance indicators.
- Relevant header fields: Sender and Subject
- Optimizing deliverability using AB Testing
- Measuring effectiveness using of relevant KPIs
- Monitoring dashboard for a global vision
