Description

Benchmarking is an essential innovation lever for any company. This training will allow you to understand this technique not only as a comparative analysis method, but also as a management tool. You will discover the best practices in this area.

Who is this training for ?

For whom ?

Project manager in charge of implementing benchmarking, product manager, marketing and sales manager, consultant.

Prerequisites

This training does not require any special skills.

Training objectives

At the end of the training, the participant will be able to: Identify the different types of benchmarking

Write the project specifications

List the sources of information and partners

Analyze the data collected

Communicate good practices to the teams

Training program

• Identify the challenges of benchmarking
  • Definitions and associated concepts.
  • A tool for competitiveness.
  • Different types of benchmarking: competitive, internal, functional, generic, strategic.
  • Comparative study.
  • Fields of application (Production, Logistics, Management, Marketing, Sales.
  • ).
  • Actions on costs or deadlines.
  • Exercise: Reflection on the different types of benchmarking.
• Master the benchmarking approach
  • The different methods.
  • Benchmarking with direct competitors.
  • Internal, external, function-oriented benchmarking.
  • The conditions of success.
  • The four phases and ten steps of the process.
  • Clearly identify the problems and dysfunctions in your business.
  • Set the framework for benchmarking.
  • Establish the specifications.
  • Choose the companies.
  • Define performance indicators.
  • Practical work The participants write and present the specifications of the benchmarking project.
• Carry out the benchmarking project
  • Appoint the project manager, set up a dedicated team.
  • Choose your partners.
  • Identify sources of information (Internet, specialized press).
  • Set up a steering committee.
  • Practical work In subgroups, identify the relevant sources of information on the case presented.
• Use the data collected
  • Analyze performance and measure gaps.
  • Identify the causes of non-performance.
  • Identify effective data and practices.
  • Analyze the data collected.
  • Set future performance levels.
  • Identify areas for improvement.
  • Develop an action and evaluation plan .
  • Set up an improvement monitoring table.
  • Case study Identify the causes of non-performance based on the data collected.
  • Build an action and evaluation plan.
• Transpose best practices
  • Communicate internally on the results based on performance monitoring tables.
  • Validate their operational deployment with the teams.
  • Drive change.
  • Practical work Build communication with internal teams and obtain their support.