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Description

Responsive e-mailing is becoming essential: on average, a person checks their phone more than a hundred times a day and half of all emails are opened from a mobile device. This course will teach you how to create a Responsive design for your emails and newsletters, regardless of the routing tools used.

Who is this training for ?

For whom ?

Anyone producing newsletters and/or e-mailings.

Prerequisites

Training objectives

  • Understand the challenges of mobility and Responsive Web Design
  • Know the limits of Responsive Design and its alternatives
  • Create an email optimized for mobile media
  • Training program

      • User needs to be met.
      • Different mobile/desktop uses.
      • Statistics by browser and by platform.
      • Browsers up and down range.
      • Update constraints.
      • Exchanges Advantages and disadvantages of RWD.
      • Mobile email figures and trends.
      • Risks of a non-mobile-optimized strategy.
      • Best practices.
      • Exchanges List the arguments to implement a mobile strategy.
      • Media Queries CSS3.
      • CSS units to use.
      • Breaking points in Mobile First JavaScript.
      • Notion of progressive improvement .
      • Option to refocus on content.
      • Development methods.
      • Case study Reflection based on a case on the points of break used.
      • Message architecture: HTML tables, built-in styles.
      • List of compatible CSS properties.
      • Main rendering bugs and solutions.
      • Example Overview of encoding techniques.
      • Techniques for designing a mobile email.
      • Analysis and optimization of your content strategy: editorial charter, graphic constraints.
      • Case study rnAs a group, define the elements for mobile optimization.
      • How e-mail campaign link tagging works.
      • Simplified adaptation.
      • Concepts of "fluid" and "scalable", " adaptive" or "Responsive".
      • Specificities depending on the messaging clients.
      • Exchanges The different optimization solutions.
      • Integration of Media Queries.
      • Coding of HTML tables.
      • Management of characters and text blocks.
      • New challenges in the 'CSS integration for e-mail.
      • Progressive improvement with CSS3.
      • Practical work Creation of an HTML template adapted to mobile media.
      • Carrying out tests: multi-media and terminal visual rendering.
    • 797
    • 14 h

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