Description
The future of business is closely linked to technology. Concepts such as digital, artificial intelligence, the Internet of Things, Big data, Blockchain are paving the way for new professional practices. After the advent of the web and social networks, all professions must now integrate these new disruptive technologies.
Who is this training for ?
For whom ?
Anyone wishing to update their knowledge in the digital field.
Prerequisites
None.
Training objectives
Training program
- Digital: a revolution in uses
- Digital at the service of the hyperconnected consumer.
- From
- The customer at the heart of the digital experience.
- Mobile: a service hub.
- Augmented Reality and Virtual Reality: rethinking the customer journey.
- Metaverse and digital marketing: towards a new customer experience.
- The collaborative economy
- From individual possession of objects to sharing.
- C to C platforms.
- The uberization of markets (Blablacar, Airbnb, drivy.. .).
- Social commerce & social selling: new modes of consumption.
- Artificial intelligence
- Weak AI, strong AI, evolution of artificial intelligence systems.
- Machine learning, deep learning and predictive models.
- Bots and voice assistants: the artificial intelligence in everyday life.
- Smart Cities & autonomous vehicles.
- Connected objects
- The explosion of the IoT market.
- The 5 components of IoT.
- Enterprise and consumer applications.
- Security: the real Achilles heel of IoT
- Le Big Data
- Big data, storage and analysis of data in real time.
- Structured and unstructured databases (Datawarehouse, Datalake).
- The Smart Data strategy : Data Driven marketing.
- La Blockchain
- The Blockchain: a new decentralized economic model.
- The 3 basic uses of the Blockchain: crypto-assets, smart contracts, traceability.
- The revolution of NFT.
- The issue of trust and a decentralized Web.
