Description

Video is a communication vector that is increasingly attractive to businesses. Professional Web TV makes it possible to reach a diverse, responsive and connected audience. This training will allow you to acquire the skills to develop this new digital marketing system.

Who is this training for ?

For whom ?

Business managers, marketing managers, communication managers, web project managers.

Prerequisites

Training objectives

Know the main uses of online video, VOD and Web TV

Master technical solutions and tools

Design and implement your Web TV project

Build an economic model around your Web TV

Training program

• Measuring the challenges of Web TV
  • State of the Web TV market: figures, players, applications.
  • Main uses of Web TV: information, communication, marketing, recruitment, events.
  • Perspectives and trends: new media, emerging markets, digital convergence, digitalization of businesses.
  • Exchanges Collective reflection on the impact of video and Web TV on Internet users, customers and business partners.
• Master web TV technologies
  • The different video formats adapted to the Web and encoding techniques.
  • Rich media technologies: interactive videos.
  • Live, streaming and Video On Demand (VOD).
  • Video hosting.
  • Video chaptering, styling and settings.
• Master web TV technologies
  • The different video formats adapted to the Web and encoding techniques.
  • Rich media technologies: interactive videos.
  • Live, streaming and Video On Demand (VOD).
  • Video hosting.
  • Video chaptering, styling and settings.
• Set up a Web TV project
  • Identify technical resources: computer equipment, software, audiovisual equipment.
  • Mobilize human resources: internal, agencies, production companies.
  • Define your concept: objectives, targets (BtoB or BtoC).
  • Design an editorial line: charter, type of content, distribution frequency.
  • Define a graphic line.
  • Practical work Development of specifications for the launch of a Web TV.
• Diffuser sa Web TV
  • The different means of distribution: types of distribution and hosting.
  • Build your system and your distribution schedule.
  • Manage content generated by Internet users.
  • Promote your Web TV: natural and paid referencing.
  • Practical work Preparation of a broadcast schedule.
• Diffuser sa Web TV
  • The different means of distribution: types of distribution and hosting.
  • Build your system and your distribution schedule.
  • Manage content generated by Internet users.
  • Promote your Web TV: natural and paid referencing.
  • Practical work Preparation of a broadcast schedule.
• Monetize your Web TV
  • Panorama of different economic models.
  • Establish a budget and quantify your project: filming, distribution, promotion, returns on investments.
  • Making a profit with advertising and subscriptions.
  • Establish partnerships.
  • Resell content.
  • Collective reflection Development of a proposed economic model for a Web TV.