Description

Video is a communication vector that is increasingly attractive to businesses. Professional Web TV makes it possible to reach a diverse, responsive and connected audience. This training will allow you to acquire the skills to develop this new digital marketing system.

Who is this training for ?

For whom ?

Business managers, marketing managers, communication managers, web project managers.

Prerequisites

Training objectives

• Know the main uses of online video, VOD and Web TV
• Master technical solutions and tools
• Design and implement your Web TV project
• Build an economic model around your Web TV

Training program

• Measuring the challenges of Web TV
  • State of the Web TV market: figures, players, applications.
  • Main uses of Web TV: information, communication, marketing, recruitment, events.
  • Perspectives and trends: new media, emerging markets, digital convergence, digitalization of businesses.
  • Exchanges Collective reflection on the impact of video and Web TV on Internet users, customers and business partners.
• Master web TV technologies
  • The different video formats adapted to the Web and encoding techniques.
  • Rich media technologies: interactive videos.
  • Live, streaming and Video On Demand (VOD).
  • Video hosting.
  • Video chaptering, styling and settings.
• Master web TV technologies
  • The different video formats adapted to the Web and encoding techniques.
  • Rich media technologies: interactive videos.
  • Live, streaming and Video On Demand (VOD).
  • Video hosting.
  • Video chaptering, styling and settings.
• Set up a Web TV project
  • Identify technical resources: computer equipment, software, audiovisual equipment.
  • Mobilize human resources: internal, agencies, production companies.
  • Define your concept: objectives, targets (BtoB or BtoC).
  • Design an editorial line: charter, type of content, distribution frequency.
  • Define a graphic line.
  • Practical work Development of specifications for the launch of a Web TV.
• Diffuser sa Web TV
  • The different means of distribution: types of distribution and hosting.
  • Build your system and your distribution schedule.
  • Manage content generated by Internet users.
  • Promote your Web TV: natural and paid referencing.
  • Practical work Preparation of a broadcast schedule.
• Diffuser sa Web TV
  • The different means of distribution: types of distribution and hosting.
  • Build your system and your distribution schedule.
  • Manage content generated by Internet users.
  • Promote your Web TV: natural and paid referencing.
  • Practical work Preparation of a broadcast schedule.
• Monetize your Web TV
  • Panorama of different economic models.
  • Establish a budget and quantify your project: filming, distribution, promotion, returns on investments.
  • Making a profit with advertising and subscriptions.
  • Establish partnerships.
  • Resell content.
  • Collective reflection Development of a proposed economic model for a Web TV.