Description

This intra-company training addresses the themes of internal communication, HR marketing and social relations, with an emphasis on the establishment of a socio-collaborative network. This approach constitutes a powerful lever for employee loyalty and the creation of synergy within the company. New technical solutions allow HR to assume the role of “community manager” serving the objectives of company 2.0. The training will allow participants to understand the challenges and advantages of a corporate social network and to optimize their internal communication through the analysis and improvement of their network.

Who is this training for ?

For whom ?

Directors, HR managers and assistants, HR project managers, internal communications managers.

Prerequisites

None.

Training objectives

Know the challenges and benefits of a Corporate Social Network (CSR)

Analyze and optimize the organization of the company's internal communication to promote the implementation of CSR.

Develop a network to promote exchanges of practices and knowledge.

Measure the impact of the "network" mode on organization and management.

Put in place indicators to identify the constraints and requirements of your network working environment.

Training program

• Defining network communication and its audience
  • Social, collaborative and relational networks facing business challenges
  • Locate your use as a user or administrator, using the networks made available
  • Evaluate knowledge access and sharing practices according to your position within the service
  • The contribution of network communication: a common and global long-term vision
  • The purposes of network management: recruitment, loyalty, exchange of experience, capitalization of knowledge, image and entrepreneurial spirit
• Optimize the effectiveness of internal communication
  • Foster team spirit to move towards a mutually agreed objective
  • Understand your leadership style: directive, regulatory, participatory and revealing
  • Becoming a catalyst: setting an example as a
• Choosing your network among market solutions: identifying expectations
  • Highlight the functionalities of the networks, the advantages and constraints (depending on the maturity of management, the involvement of members, the architecture)
  • Launch the approach towards standardization and compatibility methods between the impacted professions
  • Prepare your organization to welcome this new tool
  • Visualize an overview of the platforms and build a comparative grid relating to your environment
• Launch a network and keep it alive
  • Define the actors and their roles: contributors, members, moderators, administrators, sponsors
  • Find the themes to easily address and create exchange flows based on what already exists
  • Define the objective of your network, create a central core: image, subject, relevance, reactivity
  • Detect communication blockages to lead your change management
  • New standards in the management of user profiles, the traceability of exchanges, the visualization of progress: specify them in your environment
  • Take a
• Interference between networks within your organization
  • Promote your network as a vector of communication with the hierarchy to find new sponsors
  • Anticipate the synergy between your corporate collaborative workspace and the corporate social network: employees , practices, expectations, solutions
  • Ensuring the evolution and transformation of members
  • Being referenced on other networks: importance of the image of your own network
• Promote and expand your network
  • Foster the accession of new members: maintain the attractiveness of the network
  • Carry out regular monitoring: sociological, economic, legal, technological
  • Bring out news development paths through permanent dynamics
  • Ensuring the sustainability of your network: positioning it in the company's value chain